Results of structural modeling – hypothesis testing
| Type of effect | Path | Path coefficient (β) | Bootstrapping results | R2 | f2 | Hypothesis supported | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Sample mean | Standard deviation | p values | LLCI | ULCI | ||||||
| Direct | SQ → CL | 0.244 | 0.246 | 0.042 | <0.001 | 0.177 | 0.317 | 64.80% | 0.048 | H1 confirmed |
| SE → CL | 0.004 | 0.004 | 0.042 | 0.457 | −0.065 | 0.071 | 0.000 | H2 not confirmed | ||
| CS → CL | 0.650 | 0.649 | 0.054 | <0.001 | 0.563 | 0.739 | 0.205 | H3 confirmed | ||
| Indirect | SQ → SE → CL | 0.004 | 0.003 | 0.034 | 0.457 | −0.054 | 0.058 | X | H4 not confirmed | |
| SQ → CS → CL | 0.223 | 0.224 | 0.031 | <0.001 | 0.174 | 0.277 | H5 confirmed | |||
| SE → CS → CL | 0.358 | 0.357 | 0.040 | <0.001 | 0.296 | 0.426 | H6 confirmed | |||
| SQ → SE → CS → CL | 0.294 | 0.293 | 0.033 | <0.001 | 0.242 | 0.350 | H7 confirmed | |||
| Type of effect | Path | Path coefficient (β) | Bootstrapping results | f2 | Hypothesis supported | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Sample mean | Standard deviation | LLCI | ULCI | |||||||
| Direct | SQ → CL | 0.244 | 0.246 | 0.042 | <0.001 | 0.177 | 0.317 | 64.80% | 0.048 | |
| SE → CL | 0.004 | 0.004 | 0.042 | 0.457 | −0.065 | 0.071 | 0.000 | |||
| CS → CL | 0.650 | 0.649 | 0.054 | <0.001 | 0.563 | 0.739 | 0.205 | |||
| Indirect | SQ → SE → CL | 0.004 | 0.003 | 0.034 | 0.457 | −0.054 | 0.058 | X | ||
| SQ → CS → CL | 0.223 | 0.224 | 0.031 | <0.001 | 0.174 | 0.277 | ||||
| SE → CS → CL | 0.358 | 0.357 | 0.040 | <0.001 | 0.296 | 0.426 | ||||
| SQ → SE → CS → CL | 0.294 | 0.293 | 0.033 | <0.001 | 0.242 | 0.350 | ||||
Note(s): Only direct and indirect effects related to Customer Loyalty (CL) are reported here
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