Table 4

Results of structural modeling – hypothesis testing

Type of effectPathPath coefficient (β)Bootstrapping resultsR2f2Hypothesis supported
Sample meanStandard deviationp valuesLLCIULCI
DirectSQ → CL0.2440.2460.042<0.0010.1770.31764.80%0.048H1 confirmed
SE → CL0.0040.0040.0420.457−0.0650.0710.000H2 not confirmed
CS → CL0.6500.6490.054<0.0010.5630.7390.205H3 confirmed
IndirectSQ → SE → CL0.0040.0030.0340.457−0.0540.058XH4 not confirmed
SQ → CS → CL0.2230.2240.031<0.0010.1740.277H5 confirmed
SE → CS → CL0.3580.3570.040<0.0010.2960.426H6 confirmed
SQ → SE → CS → CL0.2940.2930.033<0.0010.2420.350H7 confirmed

Note(s): Only direct and indirect effects related to Customer Loyalty (CL) are reported here

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