Table 3

Dynamic capabilities, deployment categories, and practices related to circularity adoption in companies Alpha, Beta, Gamma, and Delta

PracticePDMPISCCSMOTM
Company AlphaDesigning eco-friendly (hybrid) products on the landsideSZ   SZ
Developing maritime productsRE RERERE
Developing software and digitalisation to improve productsRERERERERE
Extending the brand to the design of eco-friendly products     
Gathering risk factor data from SC partners  SS  
Implementing a regular key performance indicator system to measure environmental and societal concers SZ   
Incorporating an information system among SC partners  SZSZ 
Establishing a marketing strategy consistent with automation     
Redesigning a group of products based on electricity consumptionSZ   SZ
Training employees and customers SS   
Upgrading information technology     
Designing modular componentsRE    
Company BetaAdding eco-efficiency to equipment and productsSZSZ  SZ
Developing automation solutionsRE   RE
Implementing an information system to gather LCA and LCCA** indices  SZ  
Implementing a preventive maintenance systemSZ   SZ
Integrating diesel-driven technolgy with an intelligent maintenance systemSZSZSZ SZ
Marketing for initiating digitalisation     
Ordering products from green suppliers  SZSZ 
Providing an audit program and defining sustainability-related KPIs RE   
Providing a training system for employees and customers     
Designing a product with circularity featuresSZ   SZ
Developing machines to initiate circularity    RE
Gathering data through an information system for initiating circularity     
Reusing products with remaining useful lifeSS   SS
Company GammaAdding new tools to extend the range of eco-friendly productsSZ   SZ
Auditing a sustainability-related program and developing a code of conduct RERE  
Developing a new hybrid productRE   RE
Developing digitalisation among organisations  SZSZSZ
Developing a market orientation that encourages the use of batteries     
Gathering data related to triple-bottom-line parameters inside the company     
Including a health well-being program SZ   
Providing effective technology to minimise waste RE  RE
Recruiting senior specialists related to products     
Developing ideas about reverse-forward SC collaboration  SZ  
Initiating the launch of a new product based on circularitySSSS  SZ
Company DeltaDeveloping a training system SZ   
Developing internal information system SZ   
Developing new productsSZSZ  SZ
Developing new research and development SZ   
Establishing electrical models for a range of productsSZSZSZ SZ
Implementing digitalisation scan technology to decrease injuriesSZSZ  SZ
Initiating practices related to decarbonisation SS  SS
Smart-driven vehiclesRE   RE

Note(s): SCM: supply chain management; PDM: product design management, PI: process innovation, SCC: supply chain collaboration, SMO: supply market orientation, TM: technology management, RE: reconfiguring, SS: sensing, SZ: seizing ** LCA: life cycle assessment, LCCA: life cycle cost analysis

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