Table 2 Median number of engagement...

Table 2

Median number of engagement metrics (likes, shares, comments) per food company

Company	Likes	p-value	Shares	p-value	Comments	p-value
McDonalds	7,100	<0.001	957.5	0.007	691	<0.001
KFC	242	0.025	22	0.109	60	0.022
Subway	338	0.218	32.5	0.720	59.5	0.118
Krispy Kreme	699	0.285	77	0.283	35.5	0.030
Starbucks	3,600	0.554	402.5	0.258	150	0.991
Snickers	221	0.297	24	0.870	25	0.056
Mountain Dew	538	0.724	45	0.430	61	0.046
Sour Patch Kids	9031.5	<0.001	867.5	<0.001	351	<0.001
Wendy's	1,002.5	0.089	110	0.168	124	0.135
Burger King	301	<0.001	38	<0.001	50	<0.001

Company	Likes	p-value	Shares	p-value	Comments	p-value
McDonalds	7,100	<0.001	957.5	0.007	691	<0.001
KFC	242	0.025	22	0.109	60	0.022
Subway	338	0.218	32.5	0.720	59.5	0.118
Krispy Kreme	699	0.285	77	0.283	35.5	0.030
Starbucks	3,600	0.554	402.5	0.258	150	0.991
Snickers	221	0.297	24	0.870	25	0.056
Mountain Dew	538	0.724	45	0.430	61	0.046
Sour Patch Kids	9031.5	<0.001	867.5	<0.001	351	<0.001
Wendy's	1,002.5	0.089	110	0.168	124	0.135
Burger King	301	<0.001	38	<0.001	50	<0.001

Note(s): Kruskal–Wallis tests showed significant differences across companies for likes, H(9) = 326.58, p < 0.001, η² = 0.321; shares, H(9) = 326.79, p < 0.001, η² = 0.321; and comments, H(9) = 325.35, p < 0.001, η² = 0.320. Post-hoc comparisons were conducted using Dunn's test with Bonferroni correction

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