Table 5 Median number of engagement...

Table 5

Median number of engagement metrics per Social Media Platform

	Likes		Shares		Comments
	Median	P-value	Median	P-value	Median	P-value	No. of posts
Facebook	358	0.004	62	0.037	163	0.174	250
X	220.5	0.003	42	0.021	42.5	0.002	250
Instagram	3,307	0.001	416	0.005	104	0.682	250
Tik Tok	601.5	0.115	48	0.380	59	0.105	250
Total	765.5	N/A	84.5	N/A	78	N/A	1,000

	Likes		Shares		Comments
	Median	P-value	Median	P-value	Median	P-value	No. of posts
Facebook	358	0.004	62	0.037	163	0.174	250
X	220.5	0.003	42	0.021	42.5	0.002	250
Instagram	3,307	0.001	416	0.005	104	0.682	250
Tik Tok	601.5	0.115	48	0.380	59	0.105	250
Total	765.5	N/A	84.5	N/A	78	N/A	1,000

Note(s): Median engagement metrics by social media platform. Kruskal–Wallis tests showed significant differences across platforms for likes, H(3) = 257.41, p < 0.001, η² = 0.255; shares, H(3) = 181.05, p < 0.001, η² = 0.179; and comments, H(3) = 91.50, p < 0.001, η² = 0.089. Dunn–Bonferroni post-hoc comparisons are reported in Supplementary Table A2. Engagement metrics were treated as dependent variables; platform was the independent grouping variable

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