Results of the case study analysis
| Name of the company | Number of company's posts/statements in Poland verified | Type on the narration in Poland | Number of company's posts/statements in Ukraine analysed | Type of the narration in Ukraine |
|---|---|---|---|---|
| Leroy Merlin | 11 | Impression management. The company uses attribution and concealment strategies to present itself better (as a company supporting Ukraine), explaining the decision and using arguments to support it | 10 | March 2022 Impression management. The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) After April 1, 2022 – The concealment strategy. The company does not run a dialogue with clients |
| Auchan | 7 | Impression management. The company (like Leroy Merlin) uses both attribution and concealment strategies, trying to present itself better (as a company supporting Ukraine) and explaining the next planned steps of the company. Auchan also tries to explain the decisions and abolish all the negative information | 8 | Impression management. The company uses both an attribution and concealment strategy to present itself better (as a company supporting Ukraine) and explain its next planned steps. Auchan also tries to explain the decisions and abolish all the negative information |
| Procter & Gamble | 1 | Procter & Gamble uses the impression strategy (attribution strategy). The company does not explain the decision to stay in Russia but presents the information on aid provided to Ukraine | – | The concealment strategy. The company does not run a dialogue with clients |
| Raiffeisen Bank | 1 | The bank does not use the attribution strategy like other companies. It uses a concealment strategy. Raiffeisen Bank only shows its generosity without explaining its actions in Russia | 6 | The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) and a company which has nothing to do with the Russian branch |
| Bonduelle | 2 | The concealment and attribution strategy. The company does not run a dialogue with clients. Company denies all accusations | 2 | The concealment and attribution strategy. The company does not run a dialogue with clients. Company denies all accusations |
| Yves Rocher | – | The concealment strategy. The company does not run a dialogue with clients | 5 | The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) and a company which has nothing to do with the Russian branch |
| Name of the company | Number of company's posts/statements in Poland verified | Type on the narration in Poland | Number of company's posts/statements in Ukraine analysed | Type of the narration in Ukraine |
|---|---|---|---|---|
| Leroy Merlin | 11 | Impression management. The company uses attribution and concealment strategies to present itself better (as a company supporting Ukraine), explaining the decision and using arguments to support it | 10 | March 2022 Impression management. The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) |
| Auchan | 7 | Impression management. The company (like Leroy Merlin) uses both attribution and concealment strategies, trying to present itself better (as a company supporting Ukraine) and explaining the next planned steps of the company. Auchan also tries to explain the decisions and abolish all the negative information | 8 | Impression management. The company uses both an attribution and concealment strategy to present itself better (as a company supporting Ukraine) and explain its next planned steps. Auchan also tries to explain the decisions and abolish all the negative information |
| Procter & Gamble | 1 | Procter & Gamble uses the impression strategy (attribution strategy). The company does not explain the decision to stay in Russia but presents the information on aid provided to Ukraine | – | The concealment strategy. The company does not run a dialogue with clients |
| Raiffeisen Bank | 1 | The bank does not use the attribution strategy like other companies. It uses a concealment strategy. Raiffeisen Bank only shows its generosity without explaining its actions in Russia | 6 | The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) and a company which has nothing to do with the Russian branch |
| Bonduelle | 2 | The concealment and attribution strategy. The company does not run a dialogue with clients. Company denies all accusations | 2 | The concealment and attribution strategy. The company does not run a dialogue with clients. Company denies all accusations |
| Yves Rocher | – | The concealment strategy. The company does not run a dialogue with clients | 5 | The company uses both attribution strategy and concealment strategy in trying to present itself in a better way (as a company supporting Ukraine) and a company which has nothing to do with the Russian branch |
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