Measures and descriptives
| Measures | Pre-christmas | Post-christmas | ||
|---|---|---|---|---|
| M | (SD) | M | (SD) | |
| Willingness to shop (1 = not at all; 7 = very much) | ||||
| How willing would you currently be to shop at this market? | 5.41 | (1.34) | 5.38 | (1.19) |
| Manipulation check question (1 = not at all; 7 = very much) | ||||
| To what extent do you perceive this store as a family business? | 5.11 | (1.69) | 5.17 | (1.74) |
| Longing to spend time with own family (1 = not at all; 7 = very much) | ||||
| To what extent do you currently feel a longing to spend time with your own family? | 4.71 | (1.82) | 3.74 | (1.80) |
| Need for alone time (1 = not at all; 7 = very much) | ||||
| To what extent do you currently feel a need for time alone? | 4.57 | (1.94) | 5.07 | (1.70) |
| Perceived company size (1 = very small; 7 = very large) | ||||
| How small versus large do you perceive this retailer described above? | 3.64 | (1.49) | 3.48 | (1.25) |
| Family business background (1 = yes; 2 = no) | ||||
| Does your family own or manage a business? | 1.89 | (0.31) | 1.88 | (0.32) |
| Christmas situation (1 = yes; 2 = no) | ||||
| Do you celebrate Christmas with your family? | 1.15 | (0.36) | 1.11 | (0.31) |
| Living situation (1 = yes; 2 = no) | ||||
| Over the past year, do you generally live together with your family? | 1.51 | (0.50) | 1.52 | (0.50) |
| Gender (1 = male; 2 = female; 3 = other) | ||||
| Please indicate your gender | 1.59 | (0.53) | 1.49 | (0.53) |
| Age | ||||
| Please indicate your age | 42.06 | (12.98) | 46.00 | (14.25) |
| Measures | Pre-christmas | Post-christmas | ||
|---|---|---|---|---|
| How willing would you currently be to shop at this market? | 5.41 | 5.38 | ||
| To what extent do you perceive this store as a family business? | 5.11 | 5.17 | ||
| To what extent do you currently feel a longing to spend time with your own family? | 4.71 | 3.74 | ||
| To what extent do you currently feel a need for time alone? | 4.57 | 5.07 | ||
| How small versus large do you perceive this retailer described above? | 3.64 | 3.48 | ||
| Does your family own or manage a business? | 1.89 | 1.88 | ||
| Do you celebrate Christmas with your family? | 1.15 | 1.11 | ||
| Over the past year, do you generally live together with your family? | 1.51 | 1.52 | ||
| Please indicate your gender | 1.59 | 1.49 | ||
| Please indicate your age | 42.06 | 46.00 | ||
Note(s): M = Mean; SD = Standard Deviation
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