Table 1. Confirmatory factor analysis...

Table 1.

Confirmatory factor analysis and reliability results

Variables	Items	Estimate	SE	CR	p	Loading	AVE	CR	Alpha
Creativity advertising	CA1	1.260	0.059	21.545	***	0.616	0.634	0.712	0.785
	CA2	1.805	0.061	23.234	***	0.823
	CA3	1.413	0.068	20.234	***	0.671
Financial well-being	FWB1	0.862	0.081	13.789	***	0.809	0.610	0.765	0.802
	FWB2	1.054	0.071	16.565	***	0.812
	FWB3	1.239	0.054	15.719	***	0.750
	FWB4	1.354	0.082	16.123	***	0.845
	FWB5	1.186	0.063	15.534	***	0.724
	FWB6	1.256	0.083	16.165	***	0.862
	FWB7	1.318	0.067	20.245	***	0.845
Online impulse buying	OIB 1	0.468	0.087	12.46	***	0.687	0.542	0.781	0.794
	OIB 2	1.156	0.070	13.654	***	0.834
	OIB 3	1.523	0.072	16.124	***	0.745
	OIB 4	1.325	0.089	18.923	***	0.623
	OIB 5	1.251	0.061	17.098	***	0.676

Variables	Items	Estimate	SE	CR	p	Loading	AVE	CR	Alpha
Creativity advertising	CA1	1.260	0.059	21.545	***	0.616	0.634	0.712	0.785
	CA2	1.805	0.061	23.234	***	0.823
	CA3	1.413	0.068	20.234	***	0.671
Financial well-being	FWB1	0.862	0.081	13.789	***	0.809	0.610	0.765	0.802
	FWB2	1.054	0.071	16.565	***	0.812
	FWB3	1.239	0.054	15.719	***	0.750
	FWB4	1.354	0.082	16.123	***	0.845
	FWB5	1.186	0.063	15.534	***	0.724
	FWB6	1.256	0.083	16.165	***	0.862
	FWB7	1.318	0.067	20.245	***	0.845
Online impulse buying	OIB 1	0.468	0.087	12.46	***	0.687	0.542	0.781	0.794
	OIB 2	1.156	0.070	13.654	***	0.834
	OIB 3	1.523	0.072	16.124	***	0.745
	OIB 4	1.325	0.089	18.923	***	0.623
	OIB 5	1.251	0.061	17.098	***	0.676

Note(s):

Model fit index χ²(p) = 1,076.643 (0.000), χ²/df = 2.213, RMSEA = 0.070, IFI = 0.920, CFI = 0.920, PGFI = 0.798, PNFI = 0.712. All AVE values > 0.5 and CR > 0.7, confirming convergent validity. ***p < 0.001

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