Measurement scales
| Variable | Item statement | Sources |
|---|---|---|
| Creative advertising (CA) | CA1: cosmetic advertising is creative | Sarılgan et al. (2021) |
| CA2: Cosmetic advertisements are extraordinary | ||
| CA3: Cosmetic advertisements are intriguing | ||
| Financial well-being (FWB) | FWB1: I feel satisfied with my present financial situation | Prawitz et al. (2006) |
| FWB2: I feel comfortable with my current level of financial security | ||
| FWB3: I feel confident about my ability to handle my financial situation | ||
| FWB4: I feel that I am in control of my financial situation | ||
| FWB5: I can enjoy my lifestyle, including spending money on cosmetics, without financial stress | ||
| FWB6: I do not worry much about money in my daily life | ||
| FWB7: I feel financially secure about my future | ||
| Online impulse buying (OIB) | OIB1: I bought this cosmetic product online without any prior intention or plan | Jeon (1990) and Badgaiyan and Verma (2015) |
| OIB2: I decided to buy this cosmetic product online on the spur of the moment | ||
| OIB3: I bought this cosmetic product online impulsively | ||
| OIB4: I felt I just had to have this cosmetic product, so I bought it online | ||
| OIB5: I saw this cosmetic product online and bought it without thinking much |
| Variable | Item statement | Sources |
|---|---|---|
| Creative advertising ( | CA1: cosmetic advertising is creative | |
| CA2: Cosmetic advertisements are extraordinary | ||
| CA3: Cosmetic advertisements are intriguing | ||
| Financial well-being ( | FWB1: I feel satisfied with my present financial situation | |
| FWB2: I feel comfortable with my current level of financial security | ||
| FWB3: I feel confident about my ability to handle my financial situation | ||
| FWB4: I feel that I am in control of my financial situation | ||
| FWB5: I can enjoy my lifestyle, including spending money on cosmetics, without financial stress | ||
| FWB6: I do not worry much about money in my daily life | ||
| FWB7: I feel financially secure about my future | ||
| Online impulse buying ( | OIB1: I bought this cosmetic product online without any prior intention or plan | |
| OIB2: I decided to buy this cosmetic product online on the spur of the moment | ||
| OIB3: I bought this cosmetic product online impulsively | ||
| OIB4: I felt I just had to have this cosmetic product, so I bought it online | ||
| OIB5: I saw this cosmetic product online and bought it without thinking much |
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