Process of translation methodological indicators
| Moment of PoT | Methodological indicator |
|---|---|
| Problematisation | Content that frames SUPSs as harmful by linking them to environmental damage or pollution. This includes images, captions or hashtags depicting negative outcomes and positioning the elimination of SUPSs as the only viable solution, thus establishing an obligatory passage point |
| Interessement | Content that seeks to destabilise established practices involving SUPSs and promote alternative, more sustainable behaviours. This includes discourse, images or hashtags that challenge existing norms, highlight negative consequences or offer alternative consumption guidelines. Efforts to disassociate users from harmful practices and encourage new alignments framed as necessary, urgent, and desirable |
| Enrolment | Content in which users actively recruit others to join the movement. This includes calls to action, tagging, campaign-related hashtags, encouragement of participation by others, and the use of social pressure through public critique. Enrolment is visible when posts aim to expand participation through direct solicitation, positive reinforcement or normative appeals |
| Mobilisation | Content showing that the goals of the agencement have been enacted. Mobilisation is indicated by actors adopting new practices and integrating them into their identity, often through images, captions or hashtags. This includes posts by individuals, businesses or institutions demonstrating behavioural change or declaring policy shifts aligned with the original problematisation |
| Moment of PoT | Methodological indicator |
|---|---|
| Problematisation | Content that frames SUPSs as harmful by linking them to environmental damage or pollution. This includes images, captions or hashtags depicting negative outcomes and positioning the elimination of SUPSs as the only viable solution, thus establishing an obligatory passage point |
| Interessement | Content that seeks to destabilise established practices involving SUPSs and promote alternative, more sustainable behaviours. This includes discourse, images or hashtags that challenge existing norms, highlight negative consequences or offer alternative consumption guidelines. Efforts to disassociate users from harmful practices and encourage new alignments framed as necessary, urgent, and desirable |
| Enrolment | Content in which users actively recruit others to join the movement. This includes calls to action, tagging, campaign-related hashtags, encouragement of participation by others, and the use of social pressure through public critique. Enrolment is visible when posts aim to expand participation through direct solicitation, positive reinforcement or normative appeals |
| Mobilisation | Content showing that the goals of the agencement have been enacted. Mobilisation is indicated by actors adopting new practices and integrating them into their identity, often through images, captions or hashtags. This includes posts by individuals, businesses or institutions demonstrating behavioural change or declaring policy shifts aligned with the original problematisation |
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