Table 6 Result of mediation analysis... | Emerald Publishing

Table 6

Result of mediation analysis

Relationship	Total effect	Direct effect	Indirect effect	95% of confidence interval		t-statistics	p-value	Conclusion
Relationship	Total effect	Direct effect	Indirect effect	Lower bound	Upper bound	t-statistics	p-value	Conclusion
H5: Consumer confusion(similarity,overload, ambiguity) $\to$ Pre-purchase cognitive dissonance $\to$ Decision postponement	0.2435	0.0897	0.1538	0.1131	0.1945	3.802	0.000	Partial mediation

Relationship	Total effect	Direct effect	Indirect effect	95% of confidence interval		t-statistics	p-value	Conclusion
Relationship	Total effect	Direct effect	Indirect effect	Lower bound	Upper bound	t-statistics	p-value	Conclusion
H5: Consumer confusion(similarity,overload, ambiguity) $\to$ Pre-purchase cognitive dissonance $\to$ Decision postponement	0.2435	0.0897	0.1538	0.1131	0.1945	3.802	0.000	Partial mediation