Table 1 Parallels between women in... | Emerald Publishing

Table 1

Parallels between women in subsistence settings and the fictional characters

Institutional challenge	Women in subsistence marketplaces in Tamil Nadu	Fictional character
Emotional	Women often lack social support from husbands and mothers-in-law when they attempt to engage in entrepreneurship	Throughout the film, Sundari's husband criticized her for starting a business selling bags
Cognitive	As members at the bottom of the socioeconomic structure, society constantly reinforces the notion that they will not be successful as entrepreneurs	Men, including politicians and moneylenders, ridiculed Sundari's attempts to be an entrepreneur and enact community change. This ridicule led to self-doubt at various points in the film
Social	Women are subject to gender discrimination with regard to employment and educational attainment relative to their male counterparts	Sundari's lack of formal education, served as an initial deterrent to starting a business
Economic	Independent of a self-help groups, women find it difficult to obtain formal or informal access to financial capital	Sundari could not obtain financing for her business until her self-help group received approval from a local bank

Institutional challenge	Women in subsistence marketplaces in Tamil Nadu	Fictional character
Emotional	Women often lack social support from husbands and mothers-in-law when they attempt to engage in entrepreneurship	Throughout the film, Sundari's husband criticized her for starting a business selling bags
Cognitive	As members at the bottom of the socioeconomic structure, society constantly reinforces the notion that they will not be successful as entrepreneurs	Men, including politicians and moneylenders, ridiculed Sundari's attempts to be an entrepreneur and enact community change. This ridicule led to self-doubt at various points in the film
Social	Women are subject to gender discrimination with regard to employment and educational attainment relative to their male counterparts	Sundari's lack of formal education, served as an initial deterrent to starting a business
Economic	Independent of a self-help groups, women find it difficult to obtain formal or informal access to financial capital	Sundari could not obtain financing for her business until her self-help group received approval from a local bank