Coding structure
| Representative quote | 1st-order code | 2nd-order category |
|---|---|---|
| “Her husband is not good and he drinks a lot and she is not thinking about that but she has herself invested in the business and I liked that very much … Like her [husband] even my husband is.” | Perceived Homophily | Alignment with Symbolic Role Model |
| “I don't have big wishes. All I want to do is build a house and no one should come and question me. That's what I wish and I want to educate my children and they should come up in life.” | Aspirations | |
| “I felt like crying as I could see my flash back (life) running in that.” | Affective Engagement | |
| “When I get the milk I did not know which company gives what rate, and when Sundari went to the shops she knew about the rates and the quality.” | Deficiency Recognition | Learning from the Symbolic Role Model |
| “She learned how to buy for wholesale, where to buy, how they are selling in other stores and at what price she can sell. I also learned about how to canvas customers and how we can attract them.” | Mimicry | |
| “She [Sundari] had the confidence and we can learn from that confidence. We think that we can also do the business in real life. But, we cannot think that all village people would help us. I say that my village is small and so they do what I ask them to do. But, all would not listen to me.” | Personalization | |
| “Before I would grow spinach and then would sell it very rarely. I was very shy and would not go and ask anyone. After seeing her going to different places for the growth of business, my fear is gone. I thought that I should do that. After I saw the movie, I got the courage to sell the spinach.” | Entrepreneurial Self-Efficacy | Self-Efficacy Enhancement |
| “I am able to get self-confidence. When husband objects to something, we immediately agree to what he says, but from this movie, I am able to understand that we can explain to husband to make him understand things.” | General Self-Efficacy |
| Representative quote | 1st-order code | 2nd-order category |
|---|---|---|
| “Her husband is not good and he drinks a lot and she is not thinking about that but she has herself invested in the business and I liked that very much … Like her [husband] even my husband is.” | Perceived Homophily | Alignment with Symbolic Role Model |
| “I don't have big wishes. All I want to do is build a house and no one should come and question me. That's what I wish and I want to educate my children and they should come up in life.” | Aspirations | |
| “I felt like crying as I could see my flash back (life) running in that.” | Affective Engagement | |
| “When I get the milk I did not know which company gives what rate, and when Sundari went to the shops she knew about the rates and the quality.” | Deficiency Recognition | Learning from the Symbolic Role Model |
| “She learned how to buy for wholesale, where to buy, how they are selling in other stores and at what price she can sell. I also learned about how to canvas customers and how we can attract them.” | Mimicry | |
| “She [Sundari] had the confidence and we can learn from that confidence. We think that we can also do the business in real life. But, we cannot think that all village people would help us. I say that my village is small and so they do what I ask them to do. But, all would not listen to me.” | Personalization | |
| “Before I would grow spinach and then would sell it very rarely. I was very shy and would not go and ask anyone. After seeing her going to different places for the growth of business, my fear is gone. I thought that I should do that. After I saw the movie, I got the courage to sell the spinach.” | Entrepreneurial Self-Efficacy | Self-Efficacy Enhancement |
| “I am able to get self-confidence. When husband objects to something, we immediately agree to what he says, but from this movie, I am able to understand that we can explain to husband to make him understand things.” | General Self-Efficacy |
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