Table 2

Overview of studies

CharacteristicsStudy 1aStudy 1bStudy 2Study 3Study 4
Research approachQualitative: semi-structured interviewsQualitative: survey with open questionsQuantitative: experimentalQuantitative: experimentalQuantitative: experimental
SampleN = 18 (consumers)N = 54 (retailers)N = 126 (consumers)N = 187 (consumers)N = 115 (consumers)
ContextFashion, offline, onlineFashion, offline, onlineFashion, onlineFashion, onlineFashion, offline vs. online
ObjectivesExploring changes in shopping behavior for fashion due to increasing digitalization from the consumer perspective
Identifying consumers' expectations regarding employee competencies in fashion retail		Exploring changes in shopping behavior for fashion due to increasing digitalization from the retailer perspective
Verifying consumers' expectations regarding employee competencies in fashion retail		Impact of employee emotional competence on customer responsesInteraction of employee emotional and professional competencies on customer responsesImpact of employee emotional competence in offline vs. online contexts on customer responses
Underlying mechanism of customer emotions
Source(s): Table by the authors
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