Table 5 Correlations Construct M SD 1 2...

Table 5

Correlations

Construct	M	SD	1	2	3	4	5
Study 2
1 Advice taking	4.94	1.17	1
2 Satisfaction	4.74	1.32	0.840**	1
3 WOM	4.65	1.51	0.715**	0.814**	1
4 Customer mood	4.97	1.24	0.045	−0.101	0.005	1
Study 3
1 Advice taking	4.59	1.37	1
2 Satisfaction	4.32	1.56	0.869**	1
3 WOM	4.13	1.67	0.811**	0.899**	1
4 Customer mood	5.36	1.07	0.097	0.152*	0.132	1
Study 4
1 Advice taking	4.77	1.48	1
2 Satisfaction	4.60	1.59	0.862**	1
3 WOM	4.25	1.64	0.784**	0.878**	1
4 Customer emotional state	4.48	1.54	0.625**	0.760**	0.733*	1
5 Customer mood	5.18	1.41	0.043	0.090	0.135	0.240**	1

Construct	M	SD	1	2	3	4	5
Study 2
1 Advice taking	4.94	1.17	1
2 Satisfaction	4.74	1.32	0.840**	1
3 WOM	4.65	1.51	0.715**	0.814**	1
4 Customer mood	4.97	1.24	0.045	−0.101	0.005	1
Study 3
1 Advice taking	4.59	1.37	1
2 Satisfaction	4.32	1.56	0.869**	1
3 WOM	4.13	1.67	0.811**	0.899**	1
4 Customer mood	5.36	1.07	0.097	0.152*	0.132	1
Study 4
1 Advice taking	4.77	1.48	1
2 Satisfaction	4.60	1.59	0.862**	1
3 WOM	4.25	1.64	0.784**	0.878**	1
4 Customer emotional state	4.48	1.54	0.625**	0.760**	0.733*	1
5 Customer mood	5.18	1.41	0.043	0.090	0.135	0.240**	1

Note(s): M = mean, SD = standard deviation, WOM = word of mouth communication, the theoretical scale range is 1 (low) to 7 (high) for all variables. For more details on the measures, see Table 4. **p < 0.01, *p < 0.05

Source(s): Table by the authors

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