Table A1 Stimuli example Online context... | Emerald Publishing

Table A1

Stimuli example

Online context	Offline context
You have registered with the online fashion retailer DressMe and would like to take advantage of a free online style consultation. After submitting your measurements, current style, and personal preferences through a questionnaire, the advisor shown below has contacted you via video call as requested	You are a customer at the brick-and-mortar fashion retailer DressMe and would like to take advantage of a style consultation. After you have had a quick look around the store, the advisor shown below approaches you
Imagine that you are now receiving the call and try to put yourself in the situation of the customer	Imagine that you are now being approached by the advisor and try to put yourself in the situation of the customer

Online context	Offline context
You have registered with the online fashion retailer DressMe and would like to take advantage of a free online style consultation. After submitting your measurements, current style, and personal preferences through a questionnaire, the advisor shown below has contacted you via video call as requested	You are a customer at the brick-and-mortar fashion retailer DressMe and would like to take advantage of a style consultation. After you have had a quick look around the store, the advisor shown below approaches you
Imagine that you are now receiving the call and try to put yourself in the situation of the customer	Imagine that you are now being approached by the advisor and try to put yourself in the situation of the customer
A woman with blonde hair and a blazer smiles at the camera.A woman with blonde hair and a blazer smiles at the camera. The background features the word 'Dress Me' in large, bold letters.	A woman with short blonde hair smiling.A woman with short blonde hair, wearing a black blazer and a white blouse, smiling in front of a colorful background.

Source(s): Stimuli created by the authors