Table 7

Moderating effect of metaverse usage length (H4; study 3)

Path (nonlinear)GroupPath coefficient (β)SDt-valuep-valueCIOutcome
Metaverse customer experience → perceived metaverse-enabled well-beingComplete data set0.120.052.550.01[0.02, 0.20]Nonlinearity exists
Group a−0.010.050.110.91[−0.12, 0.07]Not nonlinear
Group B0.210.045.610.00[0.13, 0.28]H4 supported
Perceived metaverse-enabled well-being → metaverse usage intentionsComplete data set0.110.042.970.00[0.02, 0.16]Nonlinearity exists
Group a0.070.051.570.12[−0.03, 0.14]Not nonlinear
Group B0.160.062.930.00[0.02, 0.23]H4 supported
Metaverse customer experience → metaverse usage intentionsComplete data set0.100.042.510.01[0.03, 0.18]Nonlinearity exists
Group a0.070.051.370.17[−0.01, 0.21]Not nonlinear
Group B0.140.043.230.00[0.05, 0.22]H4 supported
Note(s):

Complete data set (n = 494); Group A: metaverse usage length ≤ One year (n = 240); Group B: metaverse usage length > one year (n = 254). Bootstrapping with 10,000 subsamples and a 95% bias-corrected bootstrap confidence interval (CI)

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