Table 2 Identified theme on governance... | Emerald Publishing

Table 2

Identified theme on governance components

Components	Theme	Refined definition
Orientation	Business Strategy	Adoption of digital tools to achieve business goals such as increasing revenue and operational efficiency
Orientation	Technology Trend	Awareness and adoption of emerging technologies to stay relevant and competitive
Structural	Owner as Central Decision-Maker	The owner acts as the key decision-maker in adopting and implementing digital solutions
Structural	External Suggestion	Influence from external parties (e.g. family, friends, agents) encouraging digital adoption
Procedural	Initiation	Initial interest in digital tools triggered by customer demand or external input
	Evaluation	Consideration of benefits and risks before adopting a digital application
	Implementation	Practical steps taken to adopt digital tools, including self-learning or external help
	Post-Implementation Evaluation	Reflection on digital use effectiveness after implementation
Relational	Customer	Customer demand as a key motivator for digital adoption
	Family	Family support in introducing and assisting with digital technology
	Associate	Advice and information about digital solutions from nanostore colleagues
	Distributor	Guidance from suppliers or agents with prior digital experience
	Technology Provider	Support and resources provided by banks or platform vendors for digital adoption

Components	Theme	Refined definition
Orientation	Business Strategy	Adoption of digital tools to achieve business goals such as increasing revenue and operational efficiency
Orientation	Technology Trend	Awareness and adoption of emerging technologies to stay relevant and competitive
Structural	Owner as Central Decision-Maker	The owner acts as the key decision-maker in adopting and implementing digital solutions
Structural	External Suggestion	Influence from external parties (e.g. family, friends, agents) encouraging digital adoption
Procedural	Initiation	Initial interest in digital tools triggered by customer demand or external input
	Evaluation	Consideration of benefits and risks before adopting a digital application
	Implementation	Practical steps taken to adopt digital tools, including self-learning or external help
	Post-Implementation Evaluation	Reflection on digital use effectiveness after implementation
Relational	Customer	Customer demand as a key motivator for digital adoption
	Family	Family support in introducing and assisting with digital technology
	Associate	Advice and information about digital solutions from nanostore colleagues
	Distributor	Guidance from suppliers or agents with prior digital experience
	Technology Provider	Support and resources provided by banks or platform vendors for digital adoption