Comparison criteria of PP for the descriptive analysis
| Comparison criteria business component of PP | ||
|---|---|---|
| Type of exchange | ||
| Service | Product | Both |
| 78 | 9 | 5 |
| 84.7% | 9.8% | 5.5% |
| Comparison criteria business component of PP | ||
|---|---|---|
| Service | Product | Both |
| 78 | 9 | 5 |
| 84.7% | 9.8% | 5.5% |
| Business type | |
|---|---|
| B2B | B2C |
| 29 | 63 |
| 32% | 68% |
| B2B | B2C |
|---|---|
| 29 | 63 |
| 32% | 68% |
| Pricing scheme (multiple options can occur) | ||
|---|---|---|
| Subscription | One-time payment | Free |
| 17 | 75 | 2 |
| 18.4% | 81.5% | 2.1% |
| Social media presence | ||
| Presence on 4–6 channels | Presence on 1–3 channels | Presence on no channel |
| 31 | 45 | 16 |
| 33.7% | 48.9% | 17.4% |
| Subscription | One-time payment | Free |
|---|---|---|
| 17 | 75 | 2 |
| 18.4% | 81.5% | 2.1% |
| Presence on 4–6 channels | Presence on 1–3 channels | Presence on no channel |
| 31 | 45 | 16 |
| 33.7% | 48.9% | 17.4% |
Source(s): Created by author
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