Identified motives across the 92 cases
| Motives | Economic gains | Innovating and reacting to the market | Build beneficial relationships | Sustainability | Adventure |
|---|---|---|---|---|---|
| Occurrence (n) | 92 | 16 | 25 | 19 | 13 |
| (Multiple choices possible) | 100% | 17% | 27% | 21% | 14% |
| Motives | Economic gains | Innovating and reacting to the market | Build beneficial relationships | Sustainability | Adventure |
|---|---|---|---|---|---|
| Occurrence (n) | 92 | 16 | 25 | 19 | 13 |
| (Multiple choices possible) | 100% | 17% | 27% | 21% | 14% |
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