Identified activities across the 92 cases
| Activity | Matchmaking | Presenting the brand and its value | Creating trust and reducing risk | Shaping and communicating social norms and aligning practices | Resource smoothing | To strengthen altruistic behavior | To create excitement |
|---|---|---|---|---|---|---|---|
| Occurrence | 92 | 0 | 16 | 15 | 5 | 1 | 13 |
| (Multiple choices possible) | 100% | 0% | 17% | 16% | 5% | 1% | 14% |
| Activity | Matchmaking | Presenting the brand and its value | Creating trust and reducing risk | Shaping and communicating social norms and aligning practices | Resource smoothing | To strengthen altruistic behavior | To create excitement |
|---|---|---|---|---|---|---|---|
| Occurrence | 92 | 0 | 16 | 15 | 5 | 1 | 13 |
| (Multiple choices possible) | 100% | 0% | 17% | 16% | 5% | 1% | 14% |
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