Table A3

Description of 26 identified values

ValueDescription of value
1AffordabilityThe PP offers a reasonable and justified price-performance-ratio
2AidThe PP puts social support in the focus of is purpose and presence
3AvailabilityThe PP ensures that the service/product can be accessed at (almost) any time and (almost) at any place
4ComfortThe PP makes the use of its products/services easy and convenient
5CreativityThe PP stimulates inherent kinds of customer's creativity
6Cultural exchangeThe PP offers a space where the stakeholders benefit from mutual exchange and enter new cultures
7Data protectionThe PP ensures to apply data regulations since the involvement of technology implies gathering data
8DiscoveryThe PP incentivizes the customer to find new forms and ways of previously unknown
9EfficiencyThe PP ensures that the job of the customer is done in a conducive manner of time
10EnvironmentalismThe PP offers its services/products to create a more friendly and sustainable environment
11ExclusivityThe products/services offered by the PP are characterized through a high degree of quality or even luxury
12ExperienceEspecially by the provision of a service, the PP puts the customer in the focus of the happening stressing new impressions
13ExpertismThe PP presents expert in the specific topic and offers unique knowledge about this topic
14FlexibilityThe PP enables the customers to adjust and customize product/services to their own needs
15IndividualityThe PP encourages customer's the self-worth and underlines their non-conformity
16JoyThe PP encourages the customer to engage in its product/services since it brings good and positive feelings for the customer
17LocalityThe PP has a regional focus on its offerings and underlines the importance of a specific area
18New workThe PP emphasis ways to realize new work methods and generates a new working culture
19QualityThe PP ensures a certain (good) condition of the service/quality to the customer
20SafetyThe PP provides safe methods (especially regarding payment) to connect the customer and the peer service provider
21Self-developmentThe PP underlines the importance of self-advancements and offering ways to develop the customer themselves
22SimplicityThe PP ensures an easy use of its services/products without high efforts for the customer
23Social belongingThe PP acts as basis to build up a community integrating all users of the service/product
24TransparencyThe PP informs about the processes of products/services to align the customer's understanding and usability
25TrustThe PP takes over responsibilities and assurances to some extent the customer
26UniquenessOnly via the use of the PP, the customer can get access to the service/platform, there exist no other form of consumption

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