Table 1

Determinants of salesperson performance through time

WorkEvidenceCategorisation schemeModerators
Churchill et al. (1985) 
  • Period: 1918–1982

  • Number of studies: 409

  • Personal factors

  • Skill

  • Role variables

  • Aptitude

  • Motivation

  • Organisational/Environmental factors

  • Customer type

  • Product type

  • Type of dependent measure used

Verbeke et al. (2011) 
  • Period: 1982–2008

  • Number of studies: 389

  • Role perception: role conflict; role ambiguity; role overload; and burnout

  • Aptitude: dispositional traits; personal concerns; identity; and cognitive aptitude

  • Skill level: interpersonal; degree of adaptiveness; and selling related knowledge

  • Motivation: cognitive choice; goal orientation; and motivated behaviours

  • Personal: biographical

  • Organisational and environmental factors: external environment; internal environment; and supervisory leadership

  • Measurement method

  • Research context

  • Sales type variables

Chawla et al. (2020) 
  • Period: 1983–2018

  • Number of studies: 261

  • Aptitude: dispositional traits; personal concerns; identity and cognitive aptitude

  • External environment: macro and operating environment factors

  • Internal environment: internal culture and identity; managerial factors; and technological factors (new)

  • Motivation: cognitive choice; self-regulation metacognition; goal orientation; and work engagement

  • Personal: biographical

  • Job-related psychosocial factors (new and broader in scope): psychological demand (includes role perceptions, burnout, etc.); job control (new); work-related social support (new)

  • Skills: selling-related knowledge; salesmanship skills (adaptability); and interpersonal skills technological skills (new)

  • Strategic and non-strategic activities (new): salesperson's strategic and non-strategic Behaviours

None
Kerr and Marcos-Cuevas (2024) 
  • Period: 2009–2020

  • Number of studies: 150

  • Aptitude: disposition traits; personal concerns; and cognitive aptitude

  • Motivation: cognitive choice; self-regulated metacognition; goal orientation; and work engagement

  • Personal: biographical

  • Job-related psychosocial factors: psychological demand; and job control

  • Skills: salesmanship; interpersonal skills; inter-organisational skills (new); technology skills; and selling-related knowledge

  • Behaviours: strategic; and non-strategic

  • Internal environment: culture and identity; managerial factors; and technological factors

  • External environment: macro-economic and operating environment

  • Study context

  • Selling context

  • Performance measurement context

Source(s): Authors’ own work

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