Table 2

Respondents, informants and case selection rationales

Respondent, OrganisationOrganisation’s descriptionCase selection rationales
President, Firm Alpha and Firm BetaAlpha is a leading Italian platform for content and consultancy Food and Hospitality. Beta is a cultural editorial network for news and insights on art/culture
  • -

    Key media organisations for territorial and corporate heritage communications

President, Consortium GammaA private entity in charge of the promotion and marketing of the Italian conference offerAn intermediary organisation relevant for heritage-based industrial tourism promotion
Marketing Manager, Firm DeltaAn Italian luxury brand known for handcrafted footwear, combining refined design and exceptional craftsmanship to represent Italian fashion excellence
  • -

    Brand with a heritage

  • -

    50-year/multi-generation history

  • -

    Systematic heritage marketing

  • -

    Corporate heritage orientation

Coordinator of training and heritage, Firm EpsilonA global luxury furniture leader, celebrated for innovative design and exceptional leather craftsmanship in iconic pieces
  • -

    Brand with a heritage

  • -

    50-year/multi-generation history

  • -

    Systematic heritage marketing

  • -

    Corporate heritage orientation

CEO, Firm ZetaAn artisanal pasta producer preserving Marche’s culinary heritage with quality ingredients and traditional methods
  • -

    Longstanding family/territorial tradition

  • -

    Heritage-based positioning

  • -

    Corporate heritage orientation

Museum director, Museum EtaMuseum on the history of paper and watermark production with educational exhibits and live demonstrations
  • -

    Heritage institution (corporate museum)

  • -

    Provider of corporate heritage education and experiences

Chief data analyst, Institution ThetaAn institution dedicated to researching, preserving, and promoting historical paper heritage through cultural events and exhibitions
  • -

    Heritage institution

  • -

    Expertise in corporate heritage archiving/digitisation and communication

Director, Organisation IotaA historic organisation promoting sustainable tourism and the preservation of Italy’s cultural and natural heritage, offering travel guidance and resources
  • -

    Brand with a heritage

  • -

    Heritage/tourism institution

  • -

    Corporate and territorial heritage focus

President, Consortium KappaA consortium dedicated to the protection and promotion of Marche wines
  • -

    Intermediary for regional wine promotion that coordinates multiple wine heritage brands

Marketing manager, Marketing agency LambdaA creative agency specialising in visual communication, branding, and design to strengthen client identity and market presence
  • -

    Service provider for corporate heritage communication and visual identity

Deputy director, Mu FoundationThe foundation preserves and promotes the historical archives of “Industry Mu”. Founded in 1872, “Industry Mu” is a globally recognised Italian company committed to innovative mobility solutions
  • -

    Corporate Heritage Foundation linked to a long-established heritage brand

  • -

    Perform systematic corporate heritage activities

Director of the scientific committee, Nu Education instituteAn institution offering education in design and visual arts, fostering creativity and innovation in various artistic disciplines
  • -

    Educational partner for corporate heritage-driven design, exhibitions and communication

Major, Xi MunicipalityA municipality in the Marche region, directly involved in the Portus Lab project
  • -

    Portus lab project key institutional partner

Director, Omicron Cultural AssociationA cultural association in the Marche region that, since 2005, has promoted local industrial heritage as a shared resource for regional development
  • -

    A cultural association devoted to promoting the industrial heritage of the Marche region

Owner, Firm PiA historic Italian producer of artisanal non-alcoholic beverages
  • -

    Brand with a heritage

  • -

    50-year/multi-generation history

  • -

    Corporate heritage marketing and orientation

Co-founder, Marketing agency RhoA branding and communication agency known for its innovative approach to design and creative storytelling
  • -

    Service provider for heritage storytelling and brand strategy

Export manager and legal advisor, Firm SigmaA luxury brand offering premium home and personal care products, emphasising sustainability and artisanal quality
  • -

    Brand with a heritage

  • -

    Use of corporate heritage marketing

  • -

    Corporate heritage orientation

Owner, Publishing house TauA publishing house focused on cultural and historical publications, often highlighting regional identities and heritage
  • -

    Content/heritage publisher

  • -

    Mediator of territorial and corporate heritage narratives

Delegate Councillor, Cooperative UpsilonA major Italian cooperative in the cultural sector, present in more than 250 museums, sites, and cultural venues across the country
  • -

    Heritage service cooperative

  • -

    National operator in museum and cultural heritage management

Owner, Tour operator PhiA tour operator offering tourism industry services
  • -

    Tour operator organising corporate heritage-based tourism experiences

Co-founder, Firm PigrecoA tech firm providing advanced solutions for industrial automation and innovation, driving sector-wide modernisation
  • -

    Technology provider enabling digital heritage solutions (e.g. digitisation, interactive experiences)

Director, Trade association OmegaA trade association representing craft and SME interests at the provincial level
  • -

    A trade association involved as a key stakeholder in the Portus lab project

Source(s): Authors’ elaboration

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