Respondents, informants and case selection rationales
| Respondent, Organisation | Organisation’s description | Case selection rationales |
|---|---|---|
| President, Firm Alpha and Firm Beta | Alpha is a leading Italian platform for content and consultancy Food and Hospitality. Beta is a cultural editorial network for news and insights on art/culture |
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| President, Consortium Gamma | A private entity in charge of the promotion and marketing of the Italian conference offer | An intermediary organisation relevant for heritage-based industrial tourism promotion |
| Marketing Manager, Firm Delta | An Italian luxury brand known for handcrafted footwear, combining refined design and exceptional craftsmanship to represent Italian fashion excellence |
|
| Coordinator of training and heritage, Firm Epsilon | A global luxury furniture leader, celebrated for innovative design and exceptional leather craftsmanship in iconic pieces |
|
| CEO, Firm Zeta | An artisanal pasta producer preserving Marche’s culinary heritage with quality ingredients and traditional methods |
|
| Museum director, Museum Eta | Museum on the history of paper and watermark production with educational exhibits and live demonstrations |
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| Chief data analyst, Institution Theta | An institution dedicated to researching, preserving, and promoting historical paper heritage through cultural events and exhibitions |
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| Director, Organisation Iota | A historic organisation promoting sustainable tourism and the preservation of Italy’s cultural and natural heritage, offering travel guidance and resources |
|
| President, Consortium Kappa | A consortium dedicated to the protection and promotion of Marche wines |
|
| Marketing manager, Marketing agency Lambda | A creative agency specialising in visual communication, branding, and design to strengthen client identity and market presence |
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| Deputy director, Mu Foundation | The foundation preserves and promotes the historical archives of “Industry Mu”. Founded in 1872, “Industry Mu” is a globally recognised Italian company committed to innovative mobility solutions |
|
| Director of the scientific committee, Nu Education institute | An institution offering education in design and visual arts, fostering creativity and innovation in various artistic disciplines |
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| Major, Xi Municipality | A municipality in the Marche region, directly involved in the Portus Lab project |
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| Director, Omicron Cultural Association | A cultural association in the Marche region that, since 2005, has promoted local industrial heritage as a shared resource for regional development |
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| Owner, Firm Pi | A historic Italian producer of artisanal non-alcoholic beverages |
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| Co-founder, Marketing agency Rho | A branding and communication agency known for its innovative approach to design and creative storytelling |
|
| Export manager and legal advisor, Firm Sigma | A luxury brand offering premium home and personal care products, emphasising sustainability and artisanal quality |
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| Owner, Publishing house Tau | A publishing house focused on cultural and historical publications, often highlighting regional identities and heritage |
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| Delegate Councillor, Cooperative Upsilon | A major Italian cooperative in the cultural sector, present in more than 250 museums, sites, and cultural venues across the country |
|
| Owner, Tour operator Phi | A tour operator offering tourism industry services |
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| Co-founder, Firm Pigreco | A tech firm providing advanced solutions for industrial automation and innovation, driving sector-wide modernisation |
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| Director, Trade association Omega | A trade association representing craft and SME interests at the provincial level |
|
| Respondent, | Organisation’s description | Case selection rationales |
|---|---|---|
| President, | Alpha is a leading Italian platform for content and consultancy Food and Hospitality. | Key media organisations for territorial and corporate heritage communications |
| President, | A private entity in charge of the promotion and marketing of the Italian conference offer | An intermediary organisation relevant for heritage-based industrial tourism promotion |
| Marketing Manager, | An Italian luxury brand known for handcrafted footwear, combining refined design and exceptional craftsmanship to represent Italian fashion excellence | Brand with a heritage 50-year/multi-generation history Systematic heritage marketing Corporate heritage orientation |
| Coordinator of training and heritage, | A global luxury furniture leader, celebrated for innovative design and exceptional leather craftsmanship in iconic pieces | Brand with a heritage 50-year/multi-generation history Systematic heritage marketing Corporate heritage orientation |
| CEO, | An artisanal pasta producer preserving Marche’s culinary heritage with quality ingredients and traditional methods | Longstanding family/territorial tradition Heritage-based positioning Corporate heritage orientation |
| Museum director, | Museum on the history of paper and watermark production with educational exhibits and live demonstrations | Heritage institution (corporate museum) Provider of corporate heritage education and experiences |
| Chief data analyst, | An institution dedicated to researching, preserving, and promoting historical paper heritage through cultural events and exhibitions | Heritage institution Expertise in corporate heritage archiving/digitisation and communication |
| Director, | A historic organisation promoting sustainable tourism and the preservation of Italy’s cultural and natural heritage, offering travel guidance and resources | Brand with a heritage Heritage/tourism institution Corporate and territorial heritage focus |
| President, | A consortium dedicated to the protection and promotion of Marche wines | Intermediary for regional wine promotion that coordinates multiple wine heritage brands |
| Marketing manager, | A creative agency specialising in visual communication, branding, and design to strengthen client identity and market presence | Service provider for corporate heritage communication and visual identity |
| Deputy director, | The foundation preserves and promotes the historical archives of “Industry Mu”. Founded in 1872, “Industry Mu” is a globally recognised Italian company committed to innovative mobility solutions | Corporate Heritage Foundation linked to a long-established heritage brand Perform systematic corporate heritage activities |
| Director of the scientific committee, | An institution offering education in design and visual arts, fostering creativity and innovation in various artistic disciplines | Educational partner for corporate heritage-driven design, exhibitions and communication |
| Major, | A municipality in the Marche region, directly involved in the Portus Lab project | Portus lab project key institutional partner |
| Director, | A cultural association in the Marche region that, since 2005, has promoted local industrial heritage as a shared resource for regional development | A cultural association devoted to promoting the industrial heritage of the Marche region |
| Owner, | A historic Italian producer of artisanal non-alcoholic beverages | Brand with a heritage 50-year/multi-generation history Corporate heritage marketing and orientation |
| Co-founder, | A branding and communication agency known for its innovative approach to design and creative storytelling | Service provider for heritage storytelling and brand strategy |
| Export manager and legal advisor, | A luxury brand offering premium home and personal care products, emphasising sustainability and artisanal quality | Brand with a heritage Use of corporate heritage marketing Corporate heritage orientation |
| Owner, | A publishing house focused on cultural and historical publications, often highlighting regional identities and heritage | Content/heritage publisher Mediator of territorial and corporate heritage narratives |
| Delegate Councillor, | A major Italian cooperative in the cultural sector, present in more than 250 museums, sites, and cultural venues across the country | Heritage service cooperative National operator in museum and cultural heritage management |
| Owner, | A tour operator offering tourism industry services | Tour operator organising corporate heritage-based tourism experiences |
| Co-founder, | A tech firm providing advanced solutions for industrial automation and innovation, driving sector-wide modernisation | Technology provider enabling digital heritage solutions (e.g. digitisation, interactive experiences) |
| Director, | A trade association representing craft and SME interests at the provincial level | A trade association involved as a key stakeholder in the Portus lab project |
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