Table 2

Pre- and post-COVID media consumption patterns among respondents

Consumption metricPre-COVID mean (SD)Post-COVID mean (SD)Change (%)
Theatre visits (annual)7.9 (2.7)2.0 (1.3)−74.7%
OTT viewing (hrs/wk.)12.1 (4.0)28.0 (5.8)+131.4%
OTT subscriptions1.2 (1.1)2.7 (1.4)+125%

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