Table 8 Multiple regression analysis... | Emerald Publishing

Table 8

Multiple regression analysis predicting behavioural intention to use OTT platforms

Predictor	β	SE	t	p
Intercept	1.23	0.19	6.53	0.000
Perceived usefulness	0.54	0.07	8.76	0.000
Ease of use	0.29	0.05	5.77	0.000
Attitude toward use	0.38	0.07	6.27	0.000
Age 26–35	−0.07	0.08	−1.14	0.255
Age 36–50	−0.10	0.09	−1.75	0.081
Age 51+	−0.11	0.13	−1.74	0.082
Income 3–6L	0.09	0.08	1.52	0.130
Income 6–10L	0.13	0.09	2.28	0.023
Income above 10L	0.17	0.10	2.91	0.004

Predictor	β	SE	t	p
Intercept	1.23	0.19	6.53	0.000
Perceived usefulness	0.54	0.07	8.76	0.000
Ease of use	0.29	0.05	5.77	0.000
Attitude toward use	0.38	0.07	6.27	0.000
Age 26–35	−0.07	0.08	−1.14	0.255
Age 36–50	−0.10	0.09	−1.75	0.081
Age 51+	−0.11	0.13	−1.74	0.082
Income 3–6L	0.09	0.08	1.52	0.130
Income 6–10L	0.13	0.09	2.28	0.023
Income above 10L	0.17	0.10	2.91	0.004