Table 6

Code families, number of codes, quotations and density

Code family (theme)Number of codesNumber of quotations (n)Percentage of total quotations (%)Code density
Food quality59,84240.80.78
Service and customer care56,21425.70.74
Atmosphere and place43,12613.00.46
Perceived value and price32,0418.50.51
Loyalty and recommendation32,87711.90.69
Total2024,100100
Source(s): Authors’ own work

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