Code families, individual code, and frequencies
| Code family (themes of analysis) | Code | Quotations (n) |
|---|---|---|
| Food quality | Food quality – positive | 3,214 |
| Good food | 2,487 | |
| Excellent dishes | 1,964 | |
| Taste | 1,327 | |
| Menu quality | 850 | |
| Service and customer care | Service quality | 2,341 |
| Friendly staff | 1,529 | |
| Good attention | 1,118 | |
| Professional service | 812 | |
| Well organized | 414 | |
| Atmosphere and place | Nice place | 1,204 |
| Good atmosphere | 846 | |
| Comfortable space | 613 | |
| Location | 463 | |
| Perceived value and price | Good value for money | 1,021 |
| Suitable price | 654 | |
| Menu value | 366 | |
| Loyalty and recommendation | Will return | 1,342 |
| Recommendation | 978 | |
| Top restaurant | 557 |
| Code family (themes of analysis) | Code | Quotations ( |
|---|---|---|
| Food quality | Food quality – positive | 3,214 |
| Good food | 2,487 | |
| Excellent dishes | 1,964 | |
| Taste | 1,327 | |
| Menu quality | 850 | |
| Service and customer care | Service quality | 2,341 |
| Friendly staff | 1,529 | |
| Good attention | 1,118 | |
| Professional service | 812 | |
| Well organized | 414 | |
| Atmosphere and place | Nice place | 1,204 |
| Good atmosphere | 846 | |
| Comfortable space | 613 | |
| Location | 463 | |
| Perceived value and price | Good value for money | 1,021 |
| Suitable price | 654 | |
| Menu value | 366 | |
| Loyalty and recommendation | Will return | 1,342 |
| Recommendation | 978 | |
| Top restaurant | 557 |
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