Table 7

Code families, individual code, and frequencies

Code family (themes of analysis)CodeQuotations (n)
Food qualityFood quality – positive3,214
Good food2,487
Excellent dishes1,964
Taste1,327
Menu quality850
Service and customer careService quality2,341
Friendly staff1,529
Good attention1,118
Professional service812
Well organized414
Atmosphere and placeNice place1,204
Good atmosphere846
Comfortable space613
Location463
Perceived value and priceGood value for money1,021
Suitable price654
Menu value366
Loyalty and recommendationWill return1,342
Recommendation978
Top restaurant557
Source(s): Authors’ own work

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