Table 5.

Effect evaluation indicator system for generative AI-empowered museum cultural and creative design

Primary indicatorsSecondary indicatorsTertiary indicators (measurement items)
A-a basic cognitive abilitiesA-a-1 factual accuracy interpretation abilityQ1 Accurate and error-free presentation of basic artifact information
Q2 Interpretation of cultural relic background materials is insightful and reasonable, aligning with mainstream academic perspectives
Q3 For areas of controversy, generative AI clearly articulates uncertainties
Q4 Generative AI can distinguish between objective facts and subjective speculation, and provide different information sources where possible
A-a-2 symbol accuracy interpretation abilityQ5 Generative AI can accurately identify the most direct, surface-level referential meaning of cultural artifacts
Q6 Generative AI can interpret the underlying philosophical concepts, social values and emotional appeals behind cultural artifacts
Q7 Generative AI can accurately interpret the core symbolic meanings embodied in cultural relics
A-a-3 illusory degreeQ8 Generative AI engages in subjective speculation when interpreting cultural relic information, deviating from academic foundations
Q9 Generative AI establishes unreasonable connections and forced interpretations when linking artifacts to historical events, specific figures or cultural phenomena
Q10 Generative AI misattributes information when interpreting cultural relics, resulting in errors in expression
A-a-4 difficulty of interpreting artifactsQ11 This artifact lacks textual inscriptions, inscriptions or explicit pictorial narratives
Q12 The artifact’s complex craftsmanship and unique materials make scientific analysis difficult
Q13 The cultural context and purpose of this artifact involve significant unknowns and controversies
Q14 The artifact possesses a unique form, making it difficult to find analogies among known object types
A-b deep explanatory abilityA-b-1 narrative appealQ15 Generative AI provides clear, compelling interpretations of artifacts
Q16 Generative AI interpretations of artifacts resonate with universal human emotions, using vivid details and scene depictions to create an immersive sense of presence for audiences
Q17 Generative AI interpretations of artifacts go beyond stating what it is, instead creating cognitive suspense by posing insightful why questions and satisfying audience curiosity with profound insights
A-b-2 semantic depthQ19 Generative AI connects the artifact to deeper cultural roots
Q20 Generative AI situates the artifact within a network of meaning, elucidating its interactions with contemporaneous artifacts, social structures and historical events
Q21 Generative AI can bridge history and the present, interpreting the ancient wisdom, emotions, aesthetics and insights and values embodied within this artifact for modern society
B-a creative output capabilityB-a-1 cultural adaptabilityQ22 This product accurately conveys the core cultural symbols, spiritual essence and historical context of the original artifact
Q23 The product’s modern artistic transformation of cultural relic elements is reasonable and ingenious
Q24 The product’s design avoids potential misunderstandings or biases regarding its original culture
B-a-2 aesthetic consistencyQ26 The product’s visual design is harmonious, aesthetically pleasing and readily accepted within the target audience’s aesthetic framework
Q27 The product’s color scheme, composition and form are harmoniously integrated, creating an overall aesthetic appeal
Q28 The product’s design style is unified, with no conflicting elements
B-a-3 perceived affinityQ29 This product evokes emotional resonance, interest and identification with the original artifacts and their underlying culture among the target audience
Q30 This product elicits positive emotional responses from the target audience
Q31 Exposure to this product sparks the target audience’s curiosity to explore the original artifact and its underlying culture
B-b product value assessmentB-b-1 market value assessmentQ32 If priced reasonably, the target audience would be willing to purchase this product
Q33 Compared to similar cultural and creative products on the market, this product possesses distinct uniqueness and recognizability
Q34 This product can attract consumers of different ages and backgrounds
B-b-2 educational value assessmentQ36 This product inspires the target audience to explore the historical knowledge behind the cultural relics it represents
Q37 This product serves as an effective medium for cultural dissemination
Q38 The product itself possesses inherent narrative elements that provoke reflection and discussion among the target audience
Source(s): Author’s own work

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