Table 6. AVE and CR values for each... | Emerald Publishing

Table 6.

AVE and CR values for each factor

Factor	AVE value	CR value
Fact accuracy interpretation ability	0.682	0.896
Symbol accuracy interpretation ability	0.700	0.875
Illusory degree	0.547	0.784
Difficulty of interpreting artifacts	0.745	0.921
Narrative appeal	0.713	0.882
Semantic depth	0.673	0.861
Cultural adaptability	0.735	0.893
Aesthetic consistency	0.719	0.885
Perceived affinity	0.684	0.867
Market value assessment	0.675	0.862
Educational value assessment	0.713	0.882

Factor	AVE value	CR value
Fact accuracy interpretation ability	0.682	0.896
Symbol accuracy interpretation ability	0.700	0.875
Illusory degree	0.547	0.784
Difficulty of interpreting artifacts	0.745	0.921
Narrative appeal	0.713	0.882
Semantic depth	0.673	0.861
Cultural adaptability	0.735	0.893
Aesthetic consistency	0.719	0.885
Perceived affinity	0.684	0.867
Market value assessment	0.675	0.862
Educational value assessment	0.713	0.882

Source(s): Author’s own work