Table 1. Overview of studies Study Focus... | Emerald Publishing

Table 1.

Overview of studies

Study	Focus	Design	Sample
1	Examines how abbreviation use and service agent type (human vs AI) affect consumer perceptions of sincerity, effort and relational closeness in customer service interactions	2 (service agent: human vs AI) × 2 (communication style: abbreviation-heavy vs no abbreviations) experimental design	251 participants
2	Examines how variations in an AI chatbot’s communication style influence consumer perceptions of the interaction and engagement	2 (message length; concise vs verbose) × 2 (communication style; formal vs informal) experimental design	214 participants
3	Examines whether brand identity (premium vs budget) moderate the effects of AI chatbot message style on consumer perceptions and brand outcomes	2 (brand tier: premium vs budget) × 2 (communication style: formal vs informal) experimental design	214 participants
4	Examines how brand status (premium vs budget) shapes consumer perceptions and brand-related outcomes in response to AI chatbot communication	Brand status (premium vs budget); communication style held constant (informal)	191 participants

Study	Focus	Design	Sample
1	Examines how abbreviation use and service agent type (human vs AI) affect consumer perceptions of sincerity, effort and relational closeness in customer service interactions	2 (service agent: human vs AI) × 2 (communication style: abbreviation-heavy vs no abbreviations) experimental design	251 participants
2	Examines how variations in an AI chatbot’s communication style influence consumer perceptions of the interaction and engagement	2 (message length; concise vs verbose) × 2 (communication style; formal vs informal) experimental design	214 participants
3	Examines whether brand identity (premium vs budget) moderate the effects of AI chatbot message style on consumer perceptions and brand outcomes	2 (brand tier: premium vs budget) × 2 (communication style: formal vs informal) experimental design	214 participants
4	Examines how brand status (premium vs budget) shapes consumer perceptions and brand-related outcomes in response to AI chatbot communication	Brand status (premium vs budget); communication style held constant (informal)	191 participants