Summary of Study 2 results
| Outcome | Length (concise, verbose) | Formality (informal, formal) | Interaction effect |
|---|---|---|---|
| Sincerity | NS | ** | NS |
| Authenticity | NS | NS | NS |
| Perceived effort | NS | ** | NS |
| Engagement | *** | NS | ** |
| Outcome | Length (concise, verbose) | Formality (informal, formal) | Interaction effect |
|---|---|---|---|
| Sincerity | |||
| Authenticity | |||
| Perceived effort | |||
| Engagement |
NS = not significant; *** significant at < 0.001; ** significant at < 0.05; * significant at < 0.10
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