Table 1 Study 4 results of the moderated... | Emerald Publishing

Table 1

Study 4 results of the moderated regression analyses (Hayes process Model 1 with 5,000 bootstrapping samples)

Antecedent	Dependent variables
	Brand avoidance				Negative WOM
	Coeff	SE	t	CI 95%	Coeff	SE	t	CI 95%
Constant	4.72	0.13	37.27***	4.474, 4.970	4.50	0.14	33.25***	4.228, 4.764
Relationship norm (X)	0.58	0.25	2.32*	0.085, 1.076	0.70	0.27	2.58*	0.162, 1.234
Advocacy fusion (W)	0.30	0.15	2.08*	0.015, 0.594	0.35	0.16	2.20*	0.035, 0.660
X × W	0.80	0.29	2.71*	0.214, 1.379	0.78	0.32	2.45*	0.148, 1.407
Model summary	R² = 0.13, MSE = 1.99, F(3,123) = 6.34***				R² = 0.14, MSE = 2.32, F(3,123) = 6.40***

Antecedent	Dependent variables
	Brand avoidance				Negative WOM
	Coeff	SE	t	CI 95%	Coeff	SE	t	CI 95%
Constant	4.72	0.13	37.27***	4.474, 4.970	4.50	0.14	33.25***	4.228, 4.764
Relationship norm (X)	0.58	0.25	2.32*	0.085, 1.076	0.70	0.27	2.58*	0.162, 1.234
Advocacy fusion (W)	0.30	0.15	2.08*	0.015, 0.594	0.35	0.16	2.20*	0.035, 0.660
X × W	0.80	0.29	2.71*	0.214, 1.379	0.78	0.32	2.45*	0.148, 1.407
Model summary	R² = 0.13, MSE = 1.99, F(3,123) = 6.34***				R² = 0.14, MSE = 2.32, F(3,123) = 6.40***

Note(s):

*= p < 0.05; **= p < 0.01; ***= p < 0.001

Source(s): Author’s own illustration