Discriminant validity (HTMT)
| Constructs | Anger | Brand hate | Opportunistic product recall | Protest behavior | Regret | Revenge |
|---|---|---|---|---|---|---|
| Anger | ||||||
| Brand hate | 0.589 | |||||
| Opportunistic product recall | 0.370 | 0.661 | ||||
| Protest behavior | 0.519 | 0.796 | 0.820 | |||
| Regret | 0.590 | 0.810 | 0.668 | 0.726 | ||
| Revenge | 0.401 | 0.712 | 0.753 | 0.797 | 0.622 |
| Constructs | Anger | Brand hate | Opportunistic product recall | Protest behavior | Regret | Revenge |
|---|---|---|---|---|---|---|
| Anger | ||||||
| Brand hate | 0.589 | |||||
| Opportunistic product recall | 0.370 | 0.661 | ||||
| Protest behavior | 0.519 | 0.796 | 0.820 | |||
| Regret | 0.590 | 0.810 | 0.668 | 0.726 | ||
| Revenge | 0.401 | 0.712 | 0.753 | 0.797 | 0.622 |
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