Table A2 Fornell–Larcker criterion for... | Emerald Publishing

Table A2

Fornell–Larcker criterion for discriminant validity

Constructs	AVE	Anger	Brand hate	OPR	Protest behavior	Regret	Revenge
Anger	0.947	0.973
Brand hate	0.816	0.564	0.904
OPR	0.807	0.366	0.634	0.898
Protest behavior	0.852	0.506	0.769	0.794	0.923
Regret	0.921	0.571	0.777	0.643	0.702	0.96
Revenge	0.862	0.387	0.68	0.717	0.765	0.593	0.928

Constructs	AVE	Anger	Brand hate	OPR	Protest behavior	Regret	Revenge
Anger	0.947	0.973
Brand hate	0.816	0.564	0.904
OPR	0.807	0.366	0.634	0.898
Protest behavior	0.852	0.506	0.769	0.794	0.923
Regret	0.921	0.571	0.777	0.643	0.702	0.96
Revenge	0.862	0.387	0.68	0.717	0.765	0.593	0.928

Note(s):

OPR = opportunistic product recall; AVE = average variance extracted

Source(s): Authors’ own work