Vital resources for the three different renting models of clothing
| Resources | Membership model (Alpha and Gamma) | Subscription model (Beta, Epsilon and Zeta) | Individual garment model (Delta and Ita) |
|---|---|---|---|
| Physical shop/showroom | Yes; critical in supporting interaction and creating community | In some cases; critical when customisation is required | Yes; critical in providing pick-up locations in close proximity to place of use |
| Homepage | Not initially; digitalisation occurred later | In some cases; critical resource for gathering customer data for customisation | Yes; critical for displaying the entire product assortment, including garments currently with customers |
| IT system for rental | Manual or simple system | Yes; critical for gathering market data | Yes; critical for gathering usage data |
| Knowledge/competences/data | Knowledge and skills for supporting the development of more sustainable lifestyles | Styling competences and market data gathered and stored in the companies’ IT systems | Usage data gathered and stored in the companies’ IT systems |
| Inspection facility | Yes | Yes | Yes |
| Mending equipment | Yes | Yes; simple repairs | Yes; in-house or partner |
| Washing machines | Members or in-house | In-house or laundry partner | In-house |
| Iron | Yes | In-house and laundry partner | Not needed |
| Waterproofing equipment | No | No | Yes |
| Packing | No | Yes | Sometimes |
| Delivery partner | No | Customer or logistics partner | Customer or logistics partner |
| Supplier collaboration | Relationships with designers with distinct sustainability profiles | Supplier collaboration helping companies achieve resource efficiency by reducing their own capital locked into garments | Supplier collaboration helping companies achieve resource efficiency by reducing their own capital locked into garments |
| Information exchange with suppliers | Personal exchange | Focus on marketing and sustainability | Product development and sustainability |
| Resources | |||
|---|---|---|---|
| Yes; critical in supporting interaction and creating community | In some cases; critical when customisation is required | Yes; critical in providing pick-up locations in close proximity to place of use | |
| Not initially; digitalisation occurred later | In some cases; critical resource for gathering customer data for customisation | Yes; critical for displaying the entire product assortment, including garments currently with customers | |
| Manual or simple system | Yes; critical for gathering market data | Yes; critical for gathering usage data | |
| Knowledge and skills for supporting the development of more sustainable lifestyles | Styling competences and market data gathered and stored in the companies’ IT systems | Usage data gathered and stored in the companies’ IT systems | |
| Yes | Yes | Yes | |
| Yes | Yes; simple repairs | Yes; in-house or partner | |
| Members or in-house | In-house or laundry partner | In-house | |
| Yes | In-house and laundry partner | Not needed | |
| No | No | Yes | |
| No | Yes | Sometimes | |
| No | Customer or logistics partner | Customer or logistics partner | |
| Relationships with designers with distinct sustainability profiles | Supplier collaboration helping companies achieve resource efficiency by reducing their own capital locked into garments | Supplier collaboration helping companies achieve resource efficiency by reducing their own capital locked into garments | |
| Personal exchange | Focus on marketing and sustainability | Product development and sustainability |
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