Table 1

Empirical data sources: companies and interviewees

CodeCompany: main activity, size, marketActivities in a CEERespondent position
C1Textile recycling company a
Small
B2B market
Performs mechanical recycling of end-of-life textiles delivered and collected by the parent company; primarily recycles workwearConsumer relationships manager
C2Textile recycling company B
Small
B2B market
Recycles cellulose-based materials into textile fabric via methods of chemical recycling; actively collaborates in R&D projectsCompany co-founder/executive
C3Textile products producer and retailer
Small
B2B market
Collects and sorts end-of-life workwear from partner companies; produces new workwear from recycled fibresSustainability & product manager
C4Clothing rental company
Small
B2C market
Rents out clothing in-store and online; collaborates with other garment producers to purchase and rent out clothes made from recycled materialsExecutive manager
C5Producer and retailer of clothes
Small
B2C market
Produces and retails (in-store and online) clothes made of recycled fibres under its own brand; collaborates with recycling companies and institutions for business development projectsProjects & management executive
C6Producer and retailer of tools and products used in industrial and house cleaning
Medium-sized (in Finland)
B2B/B2C markets
The company is part of a large multinational and its brand, but the production of its medium-sized finnish branch is located entirely in Finland; textile materials left over from the production process are supplied to recycling partnersMarketing manager
C7Producer and distributor of textile products
Large
B2B market
Finnish-origin, international company that produces, retails and rents out textile products to business customers under its own brand; supplies own end-of-life textiles to recycling partnersBusiness ecosystems manager
C8Producer and retailer of textile products
Large
B2C market
Finnish-origin, international company that produces and retails textile products in consumer markets under its own brand within the premium price segment; collaborates with textile recycling partners in R&D projects to recycle textile leftovers of productionCorporate responsibility manager
Source: Authors’ own work

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