Table 10 Summary of articles by main... | Emerald Publishing

Table 10

Summary of articles by main platform interaction

Main platform interaction	n	Papers examples
B2B	76	Andrea et al. (2013), Holland and Gutiérrez-Leefmans (2018), Hmoud et al. (2017)
B2B; B2C	40	Hoyer and Stanoevska-Slabeva (2009), Nishino et al. (2012), Dell'era et al. (2021)
C2C	37	Nadir et al. (2020), Wu et al. (2020), Staykova and Damsgaard (2015)
B2C	31	Nadir et al. (2020), Wu et al. (2020), Staykova and Damsgaard (2015)
B2B; C2C	12	Gandia and Parmentier (2017), Vitkauskaitė and Vaičiukynaitė (2019), Rothe et al. (2018)
B2C; C2C	11	Cornejo-Velazquez et al. (2020), Münzel et al. (2018), Bocken et al. (2020)
B2B; B2C; C2C	4	Ardolino et al. (2020), Aji et al. (2018), Hahn et al. (2015)
Other	8	De Reuver et al. (2010), Timeus et al. (2020)
Other	8	Duval and Brasse (2014)

Main platform interaction	n	Papers examples
B2B	76	Andrea et al. (2013), Holland and Gutiérrez-Leefmans (2018), Hmoud et al. (2017)
B2B; B2C	40	Hoyer and Stanoevska-Slabeva (2009), Nishino et al. (2012), Dell'era et al. (2021)
C2C	37	Nadir et al. (2020), Wu et al. (2020), Staykova and Damsgaard (2015)
B2C	31	Nadir et al. (2020), Wu et al. (2020), Staykova and Damsgaard (2015)
B2B; C2C	12	Gandia and Parmentier (2017), Vitkauskaitė and Vaičiukynaitė (2019), Rothe et al. (2018)
B2C; C2C	11	Cornejo-Velazquez et al. (2020), Münzel et al. (2018), Bocken et al. (2020)
B2B; B2C; C2C	4	Ardolino et al. (2020), Aji et al. (2018), Hahn et al. (2015)
Other	8	De Reuver et al. (2010), Timeus et al. (2020)
Other	8	Duval and Brasse (2014)

Note(s): We adopt the following definitions for platform interaction models: B2B (business-to-business); B2C (business-to-consumer); and C2C (consumer-to-consumer)