Table 1 Results of model 1: ANOVA with... | Emerald Publishing

Table 1

Results of model 1: ANOVA with repeated measures

Fixation duration	df	Mean square	F	p	Partial eta²
Between-subjects effect
Executional greenwashing	1	40313608.7	0.32	0.571	0.002
Greenwashing literacy	1	68692869.4	0.55	0.459	0.003
Executional greenwashing × greenwashing literacy	1	164897367	1.32	0.252	0.008
Age	1	487880423	3.91	0.050	0.023
Female	1	590444365	4.73	0.031	0.028
Diverse	1	15073435.7	0.12	0.729	0.001
Low education	1	424665278	3.40	0.067	0.020
Intermediate education	1	1.084E + 9	8.69	0.004	0.050
Environmental concern	1	197576026	1.58	0.210	0.010
Flying frequency	1	285790360	2.29	0.132	0.014
Error	164	124785413
Between-subjects effect
Ads	5.81	332105357	37.87	< 0.001	0.181
Ads × executional greenwashing	5.81	6147294.76	0.70	0.644	0.004
Ads × greenwashing literacy	5.81	11623513.6	1.33	0.244	0.008
Ads × executional greenwashing × greenwashing literacy	5.81	6072461.84	0.69	0.659	0.004
Error (ads)	991.25	8769261.93

Fixation duration	df	Mean square	F	p	Partial eta²
Between-subjects effect
Executional greenwashing	1	40313608.7	0.32	0.571	0.002
Greenwashing literacy	1	68692869.4	0.55	0.459	0.003
Executional greenwashing × greenwashing literacy	1	164897367	1.32	0.252	0.008
Age	1	487880423	3.91	0.050	0.023
Female	1	590444365	4.73	0.031	0.028
Diverse	1	15073435.7	0.12	0.729	0.001
Low education	1	424665278	3.40	0.067	0.020
Intermediate education	1	1.084E + 9	8.69	0.004	0.050
Environmental concern	1	197576026	1.58	0.210	0.010
Flying frequency	1	285790360	2.29	0.132	0.014
Error	164	124785413
Between-subjects effect
Ads	5.81	332105357	37.87	< 0.001	0.181
Ads × executional greenwashing	5.81	6147294.76	0.70	0.644	0.004
Ads × greenwashing literacy	5.81	11623513.6	1.33	0.244	0.008
Ads × executional greenwashing × greenwashing literacy	5.81	6072461.84	0.69	0.659	0.004
Error (ads)	991.25	8769261.93

Source(s): Authors’ own work