Table 2 Results of model 2: ANOVA with... | Emerald Publishing

Table 2

Results of model 2: ANOVA with repeated measures

Fixation count	df	Mean square	F	p	Partial eta²
Between-subjects effect
Executional greenwashing	1	305.62	0.22	0.639	0.001
Greenwashing literacy	1	1407.43	1.02	0.314	0.006
Executional greenwashing × greenwashing literacy	1	2130.29	1.54	0.216	0.009
Age	1	7867.83	5.69	0.018	0.034
Female	1	4889.29	3.54	0.062	0.021
Diverse	1	146.67	0.11	0.745	0.001
Low education	1	11192.21	8.10	0.005	0.047
Intermediate education	1	14901.45	10.78	0.001	0.062
Environmental concern	1	1835.75	1.33	0.251	0.008
Flying frequency	1	4424.55	3.20	0.075	0.019
Error	164	1381.83
Between-subjects effect
Ads	5.71	5941.26	50.99	< 0.001	0.230
Ads × executional greenwashing	5.71	78.77	0.68	0.662	0.004
Ads × greenwashing literacy	5.71	93.01	0.81	0.566	0.005
Ads × executional greenwashing × greenwashing literacy	5.71	51.24	0.44	0.844	0.003
Error (ads)	976.23	116.51

Fixation count	df	Mean square	F	p	Partial eta²
Between-subjects effect
Executional greenwashing	1	305.62	0.22	0.639	0.001
Greenwashing literacy	1	1407.43	1.02	0.314	0.006
Executional greenwashing × greenwashing literacy	1	2130.29	1.54	0.216	0.009
Age	1	7867.83	5.69	0.018	0.034
Female	1	4889.29	3.54	0.062	0.021
Diverse	1	146.67	0.11	0.745	0.001
Low education	1	11192.21	8.10	0.005	0.047
Intermediate education	1	14901.45	10.78	0.001	0.062
Environmental concern	1	1835.75	1.33	0.251	0.008
Flying frequency	1	4424.55	3.20	0.075	0.019
Error	164	1381.83
Between-subjects effect
Ads	5.71	5941.26	50.99	< 0.001	0.230
Ads × executional greenwashing	5.71	78.77	0.68	0.662	0.004
Ads × greenwashing literacy	5.71	93.01	0.81	0.566	0.005
Ads × executional greenwashing × greenwashing literacy	5.71	51.24	0.44	0.844	0.003
Error (ads)	976.23	116.51

Source(s): Authors’ own work