Summary of the results
| Study | Setting | Conditions | Variables | Main results |
|---|---|---|---|---|
| 1 | Field (Supermarket) |
| Sales Data (DV) | Healthier beverages sales increased directionally compared to the non-biophilic (supermarket) sounds |
| 2 | Lab (Virtual shelf) |
| Choice (Healthy x Unhealthy) (DV) | Participants assigned to the biophilic sounds made significantly more healthy choices than the participants exposed to the non-biophilic sound |
| 3 | Online (Scenario-based) |
| Number of Healthy Choices (DV); Relaxation (Mediator) | Participants in both control and biophilic sound conditions felt more relaxed and made more healthy choices than the ones exposed to non-biophilic sound |
| Study | Setting | Conditions | Variables | Main results |
|---|---|---|---|---|
| 1 | Field (Supermarket) | Non-biophilic (supermarket) sounds Biophilic (forest and water) sounds | Sales Data (DV) | Healthier beverages sales increased directionally compared to the non-biophilic (supermarket) sounds |
| 2 | Lab (Virtual shelf) | Non-biophilic (supermarket) sounds Biophilic (forest and water) sounds | Choice (Healthy x Unhealthy) (DV) | Participants assigned to the biophilic sounds made significantly more healthy choices than the participants exposed to the non-biophilic sound |
| 3 | Online (Scenario-based) | No added sound (control) Biophilic (forest and water) sound Non-biophilic (supermarket) sound | Number of Healthy Choices (DV); Relaxation (Mediator) | Participants in both control and biophilic sound conditions felt more relaxed and made more healthy choices than the ones exposed to non-biophilic sound |
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