Overview of extant research and contribution of the current study
| Level of analysis | Entrepreneurial orientation (EO) → Performance | Entrepreneurial orientation (EO) → Performance |
|---|---|---|
| Entrepreneurial intent (EI) → Performance | ||
| Individual sales professional | No studies; some studies examine traits associated with entrepreneurship and performance (Rajabi et al., 2018) | This paper |
| Sales department | (Spillecke and Brettel, 2013, 2014) | Not meaningful |
| Company, business unit | (Chaston and Sadler‐Smith, 2012; Covin et al., 2006; Flatten et al., 2014; Kohtamäki et al., 2019; Putniņš and Sauka, 2020) |
| Level of analysis | Entrepreneurial orientation ( | Entrepreneurial orientation ( |
|---|---|---|
| Entrepreneurial intent ( | ||
| Individual sales professional | No studies; some studies examine traits associated with entrepreneurship and performance ( | This paper |
| Sales department | ( | Not meaningful |
| Company, business unit | ( |
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