Table A1 Interview participant sample...

Table A1

Interview participant sample characteristics

Demographic categories	Subcategories	Frequency
Gender	Male	16
Gender	Female	19
Job role	Communications or marketing	7
	Sales	2
	Customer services	5
	Supply and logistics	1
	Financial management	6
	IT	2
	HR	2
	Other	10
AI experience level	Frequent user	3
	Some experience	22
	Reported not having used AI	9
	Uncategorized*	1

Demographic categories	Subcategories	Frequency
Gender	Male	16
Gender	Female	19
Job role	Communications or marketing	7
	Sales	2
	Customer services	5
	Supply and logistics	1
	Financial management	6
	IT	2
	HR	2
	Other	10
AI experience level	Frequent user	3
	Some experience	22
	Reported not having used AI	9
	Uncategorized*	1

Note(s): Five interviewees reported having managerial duties. Communications and marketing are shown combined to ensure effective anonymity of research participants. The group Other includes participants who worked with renewables or had highly specialized job roles separate from other categories

*One person was left uncategorized due to lack of detail in fieldnotes

Source(s): Authors' own work

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