Publications relevant to residential property valuation or marketing (qualitative studies)
| No | Author(s) | Goals of the study | Qualitative results/implications |
|---|---|---|---|
| 1 | Adrianto et al. (2016) | Using Augmented Reality as an interactive marketing tool to promote real estate products through virtual brochures | AR application increases customer interest and reduces production costs |
| 2 | Alvanchi et al. (2021) | Propose a new method (augmented semi-reality) to address safety issues in the pre-sales marketing process of buildings under construction | Real estate agents rated the method positively for its ability to attract customers’ attention and facilitate the decision-making process |
| 3 | Anderson et al. (2024a) | Application of Augmented Reality in the real estate sector to improve customers’ buying experience, increase sales, reduce TOM and lower prices | The application of AR can improve the buyers’ experience and facilitate the sale of property |
| 4 | Anderson et al. (2024b) | Studying how VR virtual tours influence the residential property market by impacting the perceived value of homes | VR virutal tuors greatly influence the perception of value |
| 5 | Athick and Lee (2020) | Joint use of 3D virtual models (low-immersive VR) and GIS for visualisation and registration of real estate and underground utilities | The proposed approach, based on GIS, VR-3D and surveying technologies, enables more accurate recording of properties and more efficient management of underground utilities |
| 6 | de Macedo et al. (2014) | Developing an application for displaying real estate advertisements via mobile augmented reality | The application allows users to view property listings on geographical maps, enriching the property search and selection experience |
| 7 | Deaky and Parv (2018) | Presenting a VR implementation for real estate developers, emphasising immersion and use within projects to be built and saving time and money for sellers and buyers | Enhancing the real estate presentation experience with the use of VR |
| 8 | Du and Zhou (2022) | Develop a virtual real estate visualisation system and evaluate user satisfaction | The virtual real estate viewing system has received positive feedback from users and is therefore able to attract potential buyers |
| 9 | Fan and Zhang (2018) | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can enhance the visualisation and interaction experience of property interiors, better meeting the emotional and social needs of potential buyers |
| 10 | Florián Castillo et al. (2023) | Determining different marketing strategies for an SME in the real estate sector, using a mixed methodology and a non-experimental cross-sectional design | Strategies such as corporate video marketing, social media response automation, alliances with industry companies and 360° virtual tours can increase customer acquisition and position the company’s brand |
| 11 | Guo and Qin (2011) | Proposing a way to improve the competitiveness of real estate companies by using VR technology in online marketing | VR technology can improve corporate image and marketing capability |
| 12 | Hsu (2013) | Developing a real estate marketing website using AR technology to improve the user experience and increase business opportunities for marketing companies | AR technology can improve user experience in real estate marketing |
| 13 | Hwang (2007) | Implementing a query interface for real estate websites with spatial analysis and virtual reality functionality | The interface offers a spatial solution for queries and demonstrates real estate information in advanced visual ways, saving time and costs |
| 14 | Hwang and Liu (2007) | Developing a query interface for real estate listings (including VR models of dwellings) based on geographical zones | The interface allows users to query real estate listings according to geographical areas, enriching the search with contextual spatial information |
| 15 | Jiang (2014) | Developing a low-cost online system for real estate marketing using Unity 3D | The proposed system offers a cost-effective solution for online real estate marketing, exploiting virtual reality technologies to improve the effectiveness of communication |
| 16 | Kaufmann and Olaru (2011) | Identifying factors contributing to the reluctance of SMEs to implement new marketing possibilities in the real estate sector (including VR/AR tools) | Main factors: lack of IT knowledge, costs perceived as too high, lack of time, lack of factual information |
| 17 | Kaźmierczak (2020) | Developing an automated information system for real estate market participants based on GNSS positioning and AR technologies to provide filtered information in real time while visiting a property | The proposed system allows real estate market participants to access filtered information in real time while visiting a property, thus improving the search experience and reducing brokerage costs |
| 18 | Kim (2015) | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can reduce costs and effort in acquiring property information, allowing consumers to virtually explore the interior and exterior spaces of properties |
| 19 | Kim et al. (2014) | Assessing the activation of housing communities through the “smart” paradigm and the use of mobile augmented reality | The use of mobile augmented reality can help create new types of housing communities, creating value and facilitating interactions and economic, social and environmental sustainability |
| 20 | Li and Yang (2022) | Analysis of the application of an intelligent decision support system in the digital marketing visualisation system for intelligent buildings | Creation of a visualisation system for the digital marketing of intelligent buildings |
| 21 | Luis et al. (2021) | Developing procedures for the real estate pre-sale phase through the use of technological tools to create an immersive experience for end customers, facilitating informed decision-making | The use of technology tools can improve the real estate sales experience and facilitate informed decisions by customers |
| 22 | Mendes and Santos (2022) | Developing an exploratory virtual model (EVM) as an alternative to sales displays for the real estate industry | EVM can replace the traditional architectural model with less cost and time |
| 23 | Miljkovic et al. (2023) | Exploring the advantages and disadvantages, including economic ones, of artificial intelligence and virtual reality technologies in real estate | AI and VR technologies can benefit the real estate market |
| 24 | Mufid et al. (2020) | Using Augmented Reality as an interactive marketing medium to promote real estate products | AR can be an interactive marketing medium to promote real estate products and increase demand |
| 25 | Neil (1996) | Using VR technology to assist customers in identifying their preferences and customising the details of new constructions | VR technology allows customers to customise the details of new residential buildings, enhancing the buying experience and customer satisfaction |
| 26 | Potseluyko et al. (2022) | Exploring the application of BIM, gamification and VR for the visualisation and customisation of prefabricated houses | The combined use of BIM, gamification and VR can improve customer satisfaction and increase sales |
| 27 | Pralhad et al. (2021) | Design a method to project a house onto an image target and allow the user to explore the interior of the house using augmented reality | AR software can help real estate developers overcome challenges in attracting customers and improving their shopping experiences |
| 28 | Rau and Cheng (2013) | Propose a 3D GIS-based virtual building modelling strategy for the real estate market | The proposed application is efficient, cost-effective, and a useful support for decision-makers |
| 29 | Rehman et al. (2020) | Develop a property recommendation system based on GORU and Cosinus Weighted Similarity to provide relevant suggestions to users when searching for properties online via VR virtual tours | The proposed system outperforms various RNN-based solutions and baselines in providing relevant suggestions to users when searching for properties online |
| 30 | Salleh et al. (2014) | Designing a Residential Real Estate Marketing Information System based on web GIS and VR | Integration of web GIS with virtual reality technologies is successful, but requires improvements in query management and 3D visualisation |
| 31 | Setyadi and Ranggadara (2020) | Using Augmented Reality as an interactive marketing medium to promote real estate products | AR can be a valuable interactive marketing medium to promote real estate products |
| 32 | Siniak et al. (2020a) | Exploring PropTech applications (including AR and VR) in the real estate industry | Real estate technologies are changing industry dynamics and market transparency |
| 33 | Siniak et al. (2020b) | Examine emerging trends related to the digital transformation of the real estate sector, with a focus on PropTech and its implications | PropTech is influencing the digital transformation of the real estate sector and has significant implications for the market, competitiveness and labour |
| 34 | Syahputra et al. (2019) | Using Augmented Reality as an interactive marketing tool to promote real estate products through virtual brochures | AR can be used to create interactive virtual brochures that increase customer interest and reduce production costs |
| 35 | Tarpio and Huuhka (2022) | Assessing the value residents place on housing adaptability through the use of semi-immersive virtual reality (3D-CAVE) | VR facilitates the selection of accommodations with adaptable characteristics, influencing their potential purchase |
| 36 | Wei (2020) | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can improve the experience of viewing property interiors, facilitating the purchase decision-making process for consumers and reducing marketing costs |
| 37 | Zatwarnicka-Madura (2018) | Identifying current real estate marketing strategies, examining the gender roles of suppliers and customers and evaluating the use of virtual reality in marketing communications | Identification of key trends in real estate marketing communication. Adoption of VR technologies to reach young people |
| No | Author(s) | Goals of the study | Qualitative results/implications |
|---|---|---|---|
| 1 | Using Augmented Reality as an interactive marketing tool to promote real estate products through virtual brochures | AR application increases customer interest and reduces production costs | |
| 2 | Propose a new method (augmented semi-reality) to address safety issues in the pre-sales marketing process of buildings under construction | Real estate agents rated the method positively for its ability to attract customers’ attention and facilitate the decision-making process | |
| 3 | Application of Augmented Reality in the real estate sector to improve customers’ buying experience, increase sales, reduce TOM and lower prices | The application of AR can improve the buyers’ experience and facilitate the sale of property | |
| 4 | Studying how VR virtual tours influence the residential property market by impacting the perceived value of homes | VR virutal tuors greatly influence the perception of value | |
| 5 | Joint use of 3D virtual models (low-immersive VR) and GIS for visualisation and registration of real estate and underground utilities | The proposed approach, based on GIS, VR-3D and surveying technologies, enables more accurate recording of properties and more efficient management of underground utilities | |
| 6 | Developing an application for displaying real estate advertisements via mobile augmented reality | The application allows users to view property listings on geographical maps, enriching the property search and selection experience | |
| 7 | Presenting a VR implementation for real estate developers, emphasising immersion and use within projects to be built and saving time and money for sellers and buyers | Enhancing the real estate presentation experience with the use of VR | |
| 8 | Develop a virtual real estate visualisation system and evaluate user satisfaction | The virtual real estate viewing system has received positive feedback from users and is therefore able to attract potential buyers | |
| 9 | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can enhance the visualisation and interaction experience of property interiors, better meeting the emotional and social needs of potential buyers | |
| 10 | Determining different marketing strategies for an SME in the real estate sector, using a mixed methodology and a non-experimental cross-sectional design | Strategies such as corporate video marketing, social media response automation, alliances with industry companies and 360° virtual tours can increase customer acquisition and position the company’s brand | |
| 11 | Proposing a way to improve the competitiveness of real estate companies by using VR technology in online marketing | VR technology can improve corporate image and marketing capability | |
| 12 | Developing a real estate marketing website using AR technology to improve the user experience and increase business opportunities for marketing companies | AR technology can improve user experience in real estate marketing | |
| 13 | Implementing a query interface for real estate websites with spatial analysis and virtual reality functionality | The interface offers a spatial solution for queries and demonstrates real estate information in advanced visual ways, saving time and costs | |
| 14 | Developing a query interface for real estate listings (including VR models of dwellings) based on geographical zones | The interface allows users to query real estate listings according to geographical areas, enriching the search with contextual spatial information | |
| 15 | Developing a low-cost online system for real estate marketing using Unity 3D | The proposed system offers a cost-effective solution for online real estate marketing, exploiting virtual reality technologies to improve the effectiveness of communication | |
| 16 | Identifying factors contributing to the reluctance of SMEs to implement new marketing possibilities in the real estate sector (including VR/AR tools) | Main factors: lack of IT knowledge, costs perceived as too high, lack of time, lack of factual information | |
| 17 | Developing an automated information system for real estate market participants based on GNSS positioning and AR technologies to provide filtered information in real time while visiting a property | The proposed system allows real estate market participants to access filtered information in real time while visiting a property, thus improving the search experience and reducing brokerage costs | |
| 18 | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can reduce costs and effort in acquiring property information, allowing consumers to virtually explore the interior and exterior spaces of properties | |
| 19 | Assessing the activation of housing communities through the “smart” paradigm and the use of mobile augmented reality | The use of mobile augmented reality can help create new types of housing communities, creating value and facilitating interactions and economic, social and environmental sustainability | |
| 20 | Analysis of the application of an intelligent decision support system in the digital marketing visualisation system for intelligent buildings | Creation of a visualisation system for the digital marketing of intelligent buildings | |
| 21 | Developing procedures for the real estate pre-sale phase through the use of technological tools to create an immersive experience for end customers, facilitating informed decision-making | The use of technology tools can improve the real estate sales experience and facilitate informed decisions by customers | |
| 22 | Developing an exploratory virtual model (EVM) as an alternative to sales displays for the real estate industry | EVM can replace the traditional architectural model with less cost and time | |
| 23 | Exploring the advantages and disadvantages, including economic ones, of artificial intelligence and virtual reality technologies in real estate | AI and VR technologies can benefit the real estate market | |
| 24 | Using Augmented Reality as an interactive marketing medium to promote real estate products | AR can be an interactive marketing medium to promote real estate products and increase demand | |
| 25 | Using VR technology to assist customers in identifying their preferences and customising the details of new constructions | VR technology allows customers to customise the details of new residential buildings, enhancing the buying experience and customer satisfaction | |
| 26 | Exploring the application of BIM, gamification and VR for the visualisation and customisation of prefabricated houses | The combined use of BIM, gamification and VR can improve customer satisfaction and increase sales | |
| 27 | Design a method to project a house onto an image target and allow the user to explore the interior of the house using augmented reality | AR software can help real estate developers overcome challenges in attracting customers and improving their shopping experiences | |
| 28 | Propose a 3D GIS-based virtual building modelling strategy for the real estate market | The proposed application is efficient, cost-effective, and a useful support for decision-makers | |
| 29 | Develop a property recommendation system based on GORU and Cosinus Weighted Similarity to provide relevant suggestions to users when searching for properties online via VR virtual tours | The proposed system outperforms various RNN-based solutions and baselines in providing relevant suggestions to users when searching for properties online | |
| 30 | Designing a Residential Real Estate Marketing Information System based on web GIS and VR | Integration of web GIS with virtual reality technologies is successful, but requires improvements in query management and 3D visualisation | |
| 31 | Using Augmented Reality as an interactive marketing medium to promote real estate products | AR can be a valuable interactive marketing medium to promote real estate products | |
| 32 | Exploring PropTech applications (including AR and VR) in the real estate industry | Real estate technologies are changing industry dynamics and market transparency | |
| 33 | Examine emerging trends related to the digital transformation of the real estate sector, with a focus on PropTech and its implications | PropTech is influencing the digital transformation of the real estate sector and has significant implications for the market, competitiveness and labour | |
| 34 | Using Augmented Reality as an interactive marketing tool to promote real estate products through virtual brochures | AR can be used to create interactive virtual brochures that increase customer interest and reduce production costs | |
| 35 | Assessing the value residents place on housing adaptability through the use of semi-immersive virtual reality (3D-CAVE) | VR facilitates the selection of accommodations with adaptable characteristics, influencing their potential purchase | |
| 36 | Using VR technology to allow consumers to explore property interiors virtually, facilitating the purchase decision-making process | VR technology can improve the experience of viewing property interiors, facilitating the purchase decision-making process for consumers and reducing marketing costs | |
| 37 | Identifying current real estate marketing strategies, examining the gender roles of suppliers and customers and evaluating the use of virtual reality in marketing communications | Identification of key trends in real estate marketing communication. Adoption of VR technologies to reach young people |
Source(s): Authors’ own creation/work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.