Table A1 Interview protocol Sections... | Emerald Publishing

Table A1

Interview protocol

Sections	Questions
Key informant background	Can you briefly describe your role within your organization and your main responsibilities? How long have you been working in this organization?
The role of AI in achieving marketing and communications objectives	How is your organization currently using AI to support marketing and communications efforts? What specific marketing objectives has AI helped you achieve more efficiently? Has AI improved the personalization of your communication with target audiences? What AI tools and platforms have been most effective in your marketing strategy? What challenges have you faced in integrating AI into your marketing and communications strategies?
The implementation of AI for fundraising purposes	How has your organization implemented AI to support fundraising activities? How has AI contributed to improve donor targeting and campaign performance? How do you balance automation with the human touch in donor communication and stewardship?
The adoption of AI to develop relationships with stakeholders and increase engagement	How has AI been used to identify and engage key stakeholders more effectively? How is AI impacting the building of long-term relationships with your supporters, volunteers and partners?

Sections	Questions
Key informant background	Can you briefly describe your role within your organization and your main responsibilities? How long have you been working in this organization?
The role of AI in achieving marketing and communications objectives	How is your organization currently using AI to support marketing and communications efforts? What specific marketing objectives has AI helped you achieve more efficiently? Has AI improved the personalization of your communication with target audiences? What AI tools and platforms have been most effective in your marketing strategy? What challenges have you faced in integrating AI into your marketing and communications strategies?
The implementation of AI for fundraising purposes	How has your organization implemented AI to support fundraising activities? How has AI contributed to improve donor targeting and campaign performance? How do you balance automation with the human touch in donor communication and stewardship?
The adoption of AI to develop relationships with stakeholders and increase engagement	How has AI been used to identify and engage key stakeholders more effectively? How is AI impacting the building of long-term relationships with your supporters, volunteers and partners?

Source(s): Our elaboration