Summary of the SMEs’ purchasing before engaging in high-involvement relationships
| Purchasing characteristics | Customer A | Customer D | Customer B | Customer C |
|---|---|---|---|---|
| Purchasing decision-maker | User | User | Manager | Manager |
| Supplier | Several construction stores | One construction store | One supplier for workwear (centralised) and one supplier for shoes (decentralised) | One supplier for rental and industrial laundry |
| Relationship with supplier | Transactional | Transactional | Transactional | Close relationship until supplier scaled their business |
| Purchasing frequency | Based on need | Based on need | Once a year (workwear), based on need (shoes) | Repaired or replaced based on need |
| Individual budget per user | None | Monetary value | Specified number of garments per employee, monetary value for shoes | Specified number of garments and shoes per employee |
| Purchasing practice | Decentralised | Hybrid | Centralised | |
| Purchasing characteristics | Customer A | Customer D | Customer B | Customer C |
|---|---|---|---|---|
| User | User | Manager | Manager | |
| Several construction stores | One construction store | One supplier for workwear (centralised) and one supplier for shoes (decentralised) | One supplier for rental and industrial laundry | |
| Transactional | Transactional | Transactional | Close relationship until supplier scaled their business | |
| Based on need | Based on need | Once a year (workwear), based on need (shoes) | Repaired or replaced based on need | |
| None | Monetary value | Specified number of garments per employee, monetary value for shoes | Specified number of garments and shoes per employee | |
| Decentralised | Hybrid | Centralised | ||
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