Table 4

Mechanisms linking increased actor involvement to sustainability outcomes

Supplier-led mechanismActor involvementInteractional outcomeSustainability outcome
Individual fittingsUser: selects garments, provides usage feedbackImproved sizing accuracy and user satisfactionReduced returns and extended usage
Pre-approved e-commerce assortmentsSME manager: approves assortments Manufacturer: supplies products, supports platform logisticsScalable customisation, while preventing branding inconsistencies and streamlining user selectionEnhanced purchase alignment and increased garment longevity
Integrated repair and laundry servicesUser: takes responsibility for maintenanceFacilitated access to garment maintenanceIncreased garment reuse and likelihood of repair
User budget constraintsSME manager: defines budgetsStructured decision-making and controlled scope to reduces one-off purchasesImproved garment care and cost discipline
Resale and redistributionUser: prioritises resale garmentsFacilitated intra- and inter-firm garment redistributionReduced costs, product obsolescence and textile waste
Source(s): Authors own work

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