Table 3.

Population and sample sizes

PopulationCode in resultsDescriptionDetails of intervieweesReason for inclusionNo of interviewsAverage length of interviews (min)
Donors to COsD1-6Individual donors or heads of Corporate Social Responsibility (CSR) departmentsD1 – South African individual donor to an animal CO D2 – South African large corporate donor to an animal CO D3 – South African large corporate donor to a social CO D4 – South African large corporate donor to a social CO D5 – South African individual donor to an animal CO D6 – US individual donor to cancer and animal COsThis population makes decisions about whether to donate and to whom to donate657
Auditors of CO reportsA1-2Audit partner or manager responsible for the audit of COsA1 – South African mid-tier audit firm A2 – South African Big 4 audit firmThis population is responsible for assessing the information included in CO reports and issuing an opinion, influencing CO credibility (Unerman and O'Dwyer, 2006)264
Preparers of CO reportsP1-8CEO, CFO, or financial manager at COsP1 – Small South African social CO P2 – Small South African social CO P3 – Mid-size South African social CO P4 – Large South African animal CO P5 – Large UK social CO P6 – Preparer and NPO-representative of prominent South African COs P7 – Large US social CO P8 – Mid-sized South African COThis population prepares formal reports in line with reporting standards (Cordery et al., 2019a)865
AcademicsC1-2Academics in the field of reportingC1 – South African academic C2 – European (Swedish) academicThis population has in-depth knowledge of the users of reports, useful information and reporting requirements in general265
Standard-settersS1-3Those involved in the standard setting process for profit and non-profitS1 – Involved in financial reporting standards setting in the non-profit sector. Representative of UK views S2 – Involved in financial reporting standards setting in the non-profit sector. Representative of UK and African (specifically Ugandan) views S3 – Involved in financial reporting and auditing standards in the profit sector. Representative of UK viewsThis population provides an in-depth understanding of the practical implications of the provision of information in financial and non-financial reports369
Total number and minutes of interviews211,322
Source(s): Authors’ own work

or Create an Account

Close subscription notice
Close access options