Population and sample sizes
| Population | Code in results | Description | Details of interviewees | Reason for inclusion | No of interviews | Average length of interviews (min) |
|---|---|---|---|---|---|---|
| Donors to COs | D1-6 | Individual donors or heads of Corporate Social Responsibility (CSR) departments | D1 – South African individual donor to an animal CO D2 – South African large corporate donor to an animal CO D3 – South African large corporate donor to a social CO D4 – South African large corporate donor to a social CO D5 – South African individual donor to an animal CO D6 – US individual donor to cancer and animal COs | This population makes decisions about whether to donate and to whom to donate | 6 | 57 |
| Auditors of CO reports | A1-2 | Audit partner or manager responsible for the audit of COs | A1 – South African mid-tier audit firm A2 – South African Big 4 audit firm | This population is responsible for assessing the information included in CO reports and issuing an opinion, influencing CO credibility (Unerman and O'Dwyer, 2006) | 2 | 64 |
| Preparers of CO reports | P1-8 | CEO, CFO, or financial manager at COs | P1 – Small South African social CO P2 – Small South African social CO P3 – Mid-size South African social CO P4 – Large South African animal CO P5 – Large UK social CO P6 – Preparer and NPO-representative of prominent South African COs P7 – Large US social CO P8 – Mid-sized South African CO | This population prepares formal reports in line with reporting standards (Cordery et al., 2019a) | 8 | 65 |
| Academics | C1-2 | Academics in the field of reporting | C1 – South African academic C2 – European (Swedish) academic | This population has in-depth knowledge of the users of reports, useful information and reporting requirements in general | 2 | 65 |
| Standard-setters | S1-3 | Those involved in the standard setting process for profit and non-profit | S1 – Involved in financial reporting standards setting in the non-profit sector. Representative of UK views S2 – Involved in financial reporting standards setting in the non-profit sector. Representative of UK and African (specifically Ugandan) views S3 – Involved in financial reporting and auditing standards in the profit sector. Representative of UK views | This population provides an in-depth understanding of the practical implications of the provision of information in financial and non-financial reports | 3 | 69 |
| Total number and minutes of interviews | 21 | 1,322 | ||||
| Population | Code in results | Description | Details of interviewees | Reason for inclusion | No of interviews | Average length of interviews (min) |
|---|---|---|---|---|---|---|
| Donors to COs | D1-6 | Individual donors or heads of Corporate Social Responsibility ( | D1 – South African individual donor to an animal | This population makes decisions about whether to donate and to whom to donate | 6 | 57 |
| Auditors of | A1-2 | Audit partner or manager responsible for the audit of COs | A1 – South African mid-tier audit firm A2 – South African Big 4 audit firm | This population is responsible for assessing the information included in | 2 | 64 |
| Preparers of | P1-8 | CEO, CFO, or financial manager at COs | P1 – Small South African social | This population prepares formal reports in line with reporting standards ( | 8 | 65 |
| Academics | C1-2 | Academics in the field of reporting | C1 – South African academic C2 – European (Swedish) academic | This population has in-depth knowledge of the users of reports, useful information and reporting requirements in general | 2 | 65 |
| Standard-setters | S1-3 | Those involved in the standard setting process for profit and non-profit | S1 – Involved in financial reporting standards setting in the non-profit sector. Representative of | This population provides an in-depth understanding of the practical implications of the provision of information in financial and non-financial reports | 3 | 69 |
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