Table 5.

Examples of information to include in flash reports

TypeDescriptionReasonSupport
FinancialOpening, closing and year-to-date cash balancesProvides a sense of the cash position, financial stability and extent of reservesD1, D5-6, P4-8, A1-2, C1, S2-3
Donations broken down into useful categories, such as by type (ad hoc versus recurring) and conditions attached to themImproves understanding the diversity of funding streams. The YTD reflects the COs current year fundraising successD1-6, P1-8, A1-2, C1, S1-3
Expenses using appropriate categories, such as related to management and charitable operationsProvides a sense of how funds are used, specifically for management and charitable operationsD1-6, P1-8, A1-2, C1 and see Sowa et al. (2004) 
Key management personnel salaries (or percentage of benchmark) and continuity/turnover [9]Provides a sense of whether employees are over- or underpaid in evaluating performance. Staff turnover is also insightfulD1, D5, P1 – P4, A1 - 2, C1
For asset-intensive COs, asset balances by category of material assetsProvides detail on what equipment and property is owned by the COD1, A1-2
Split funds between how much cash is reserved for specific projects and unreservedTo assess how much free cash the CO has to satisfy its daily operational needsD1, P6-8
Non-financialNon-cash donations (for example, kilograms of clothing)To assess whether non-financial support is growing, stagnant or dwindlingAll interviewees
Volunteer hours (split by appropriate task levels)To assess trends in continued support from volunteersAll interviewees Tooley and Hooks (2020) 
Projects planned and completedTo provide a sense of the CO’s success in completing projects and planningD1-4, P1-8, A1-2, C1
A wish list of projects for the current financial year with estimated costs and funds already allocated to itTo enable donors to see which projects align with their CSR strategiesD1-4, P1-4, C1
Summary of success stories and lessons learned from failuresTo highlight the CO’s successes and help donors identify alignment with their own CSR strategies as well as provide a balance of good and bad news to reflect credibility and accountabilityAll interviewees
Source(s): Authors’ own work

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