Table 1. Participant inclusion criteria... | Emerald Publishing

Table 1.

Participant inclusion criteria

Entry criteria	Criteria details	Logic
Service export history	At least three years of experience using digital platforms to export B2B services	Ensuring experience with the practical challenges of being present in international markets
Industrial diversity	Working in one of the fields of consulting, engineering, law	Covering a wide range of B2B professional services
Geographic diversity	70% of the sample is from emerging markets (India, Pakistan, Brazil, China) and 30% from developed markets	Comparative comparison of emerging market specific challenges with international standards

Entry criteria	Criteria details	Logic
Service export history	At least three years of experience using digital platforms to export B2B services	Ensuring experience with the practical challenges of being present in international markets
Industrial diversity	Working in one of the fields of consulting, engineering, law	Covering a wide range of B2B professional services
Geographic diversity	70% of the sample is from emerging markets (India, Pakistan, Brazil, China) and 30% from developed markets	Comparative comparison of emerging market specific challenges with international standards