Table 2.

Overview of participants

IntervieweesGeographical breakdownTarget industries
Service company managers (SME, large): 15Emerging markets: 9Marketing consulting: 5 people
Developed markets: 6International legal services: 4 people
Management consulting: 3 people
Software engineering: 3 people
Professional freelancers: 15Emerging markets: 10Marketing consulting: 8
Developed markets: 5International legal services: 2
Management consulting: 2
Software engineering: 3
Industry/platform experts: 7Emerging markets: 4Marketing consulting: 2
Developed markets: 3International legal services: 2
Management consulting: 2
Software engineering: 1

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